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TULA Skincare is looking for a Creative Director with a passion for beauty, culture & visual storytelling to steward the brand aesthetic and drive commercial success from strategy to hands-on execution. The future Creative Director will enjoy working in fast-paced settings and be passionate about creating and executing elevated, engaging and insights-based creative work that builds connections with consumers and drives demand.
This role reports to the VP of Brand.
Key Responsibilities
Lead the team in developing on-brand, high-performing & insights-based creative
Partner with VP of Brand to define the overall visual strategy for the brand across every consumer touchpoint across online and offline channels including a brand design system and campaign toolkits
Grow & develop our digital design, retail and experiential design and copy team leads - effectively resource & support their success as they realize their creative visions, define process & workflows, scale capabilities
Build, own & deliver against a creative budget, strategically allocating resources for campaign photography, freelance talent, technology & tools, and other investments to drive our business priorities forward
Ensure that the TULA brand is presented in a clear, cohesive manner, supporting all business & brand objectives across a global omnichannel landscape
Establish best practices and process for day to day operations of creative team & partner with Senior Director of Marketing on campaign execution, ensuring that creative is meeting strategic goals & executing on timelines
Develop strategies & best practices to continually develop commercially successful assets & evolve the brand's expression in partnership with e-commerce and retail/sales leaders
Ensure that the team is creatively inspired, engaged & motivated by the strength of the work they are putting into market
Ensure successful execution of campaign photo shoots
Bring in new creative ideas and digital / visual trends
Requirements
10+ years of professional experience in a creative environment including managing a team, leading cross-platform design projects & creating assets for beauty or a CPG brand
Deep brand expertise- either as a creative director in house or at an agency responsible for brand development
Ability to work cross-functionally with partners across the organization including sales, brand, digital and integrated marketing
Excellent communication skills, strong team leadership skills
Experience with relevant tools: Figma,Photoshop, Illustrator, InDesign
Experience concepting & managing photo and video production
Ability to work in a fast-paced setting, under tight deadlines, with time management skills
Comfortable working both autonomously and collaboratively
Passion for beauty, aesthetics and bringing a brand's vision to life
Must have a portfolio demonstrating relevant experience
About TULA Skincare
TULA, meaning "balance" in Sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect & feeling confident in your skin. We are committed to bringing clean, clinically proven & effective skincare to the market. We are proudly cruelty-free. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, & Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.
Seniority level
Director
Employment type
Full-time
Job function
Design, Art/Creative, and Information Technology
Industries
Technology, Information and Internet
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