Marketing Director

Our client is looking for a skilled Marketing Director to join their team. The ideal candidate will be responsible for planning, developing, implementing, and managing the overall marketing strategy of the company.

Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness
• Conduct market research to identify opportunities for promotion and growth
• Set current and long-term goals for internal teams
• Coordinate with sales and other teams to ensure brand consistency
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare and manage a marketing budget
• Oversee brand management and ensure adherence with laws and company's values
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications:

• Proven work experience as a Marketing Director or similar role
• Solid knowledge of web analytics and Google Adwords
• Familiarity with CRM and Content Management Systems
• Experience with brand building and positioning
• Excellent understanding of market research data, data analysis, and statistics
• Demonstrable experience implementing and optimizing PPC campaigns
• Superior written and verbal communication skills
• Bachelor’s degree in marketing, business, or related field is preferred.