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Our client is looking for a skilled Marketing Director to join their team. The ideal candidate will be responsible for planning, developing, implementing, and managing the overall marketing strategy of the company.
Responsibilities:
Develop and implement a cohesive marketing plan to increase brand awareness
Conduct market research to identify opportunities for promotion and growth
Set current and long-term goals for internal teams
Coordinate with sales and other teams to ensure brand consistency
Monitor all marketing campaigns and improve them when necessary
Prioritize marketing projects and allocate resources accordingly
Prepare and manage a marketing budget
Oversee brand management and ensure adherence with laws and company's values
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Qualifications:
Proven work experience as a Marketing Director or similar role
Solid knowledge of web analytics and Google Adwords
Familiarity with CRM and Content Management Systems
Experience with brand building and positioning
Excellent understanding of market research data, data analysis, and statistics
Demonstrable experience implementing and optimizing PPC campaigns
Superior written and verbal communication skills
Bachelor’s degree in marketing, business, or related field is preferred.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Staffing and Recruiting
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