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Planet Interactive is seeking a PR Specialist to join one of our global technology clients.
The ideal candidate is a self-starter who thrives with ambiguity. Excellent writing and communications skills are a must and an understanding of PR principles like media relations, coverage monitoring, drafting briefing books, writing press releases, and creating media lists should be second nature. The ideal candidate should also have their pulse on the latest social media trends and pop culture moments transforming entertainment and technology.
Responsibilities:
Brainstorm pitch ideas, thought leadership stories, PR stunts, and other proactive story opportunities.
Pitch company announcements and proactive story ideas to reporters.
Manage master media list and support team with pulling media lists for launches/announcements, campaigns, events, and tradeshows.
Staff press demos, premieres, screenings and media briefings as needed.
Respond to media inquiries.
Draft compelling communication materials like press releases, blogs, pitches, bylines, and keynote scripts.
Draft briefing books for spokesperson interviews.
Own press coverage monitoring across all business categories
Compile, analyze, and draft coverage recaps.
Manage newsroom and ensure media kits are regularly updated.
Manage press release pipeline to track upcoming company and partner announcements.
Draft marketing/sales decks and help pull press quotes for sales enablement efforts.
Support various adhoc research projects as needed.
Qualifications:
Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).
3-5+ years professional experience in communications, PR, or journalism.
Experience in tech, consumer electronics, and/or entertainment PR or journalism ideal.
Extensive experience drafting press releases and blog, briefing books, pitches, and other communication materials.
Media analysis and coverage monitoring experience a must.
Competency leveraging PR tools such as Cision, PR.co, Muckrack.
Mix of in-house and agency or journalism experience preferred.
Seniority level
Associate
Employment type
Contract
Job function
Public Relations
Industries
Audio and Video Equipment Manufacturing and Broadcast Media Production and Distribution
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