Business Manager
Business Manager
NI (National Instruments)
Austin, TX
See who NI (National Instruments) has hired for this role
Objective of Role
NI Emerson is committed to making the cars we drive safer as a premier Automotive Test and Measurement company. As a Business Manager for this exciting industry, you will have the opportunity to help our customers keep up with the pace of innovation in Autonomous Driving, Software Defined Vehicles, Radar, Domain and Zonal ECUs in both the validation and production space. The Business Manager focuses on driving revenue growth and expanding market presence by developing and executing strategic initiatives to promote products and services externally in this space.
This role involves activities such as market analysis, product, systems and solutions positioning, pricing strategy, and executing go-to-market plans. The Business Manager will work closely with sales, marketing, and product teams to ensure successful engagements and sustained market growth. The Business Manager primarily focuses on external market-facing activities such as product, system and solution promotion, market expansion, and strategic partnerships. They will work to create opportunities and build relationships to drive revenue growth.
Key Job Tasks
- Research and define TAM/SAM/SOM and share of wallet for all of the key products, systems, and solutions that make up NI’s ASE business
- Develop and executing go-to-market strategies for the ADAS, Software and Electronics business
- Identify business opportunities and foster strategic partnerships
- Conduct market analysis and defining product, system and solutions positioning for the ASE business
- Coordinate with cross-functional teams on driving revenue within the ASE business
- Conceptualize marketectures, systems and solutions to be introduced in the ASE space
- Develop value proposition and business case for investment around the ASE business
- Build extensive knowledge of emerging market technology and conducting competitive analysis
- Lead the end-to-end lifecycle of our ASE business
- Understanding of the automotive industry specifically in the Autonomous Driving and Software Defined Vehicle space
- Understanding the key trends and players in ADAS, Software and Electronics testing and production space
- Proven strategic and tactical success resulting in driving products or programs to a successful launch
- Demonstrated leadership in business planning to deliver a result
- History of influencing external partners and marshaling internal resources to deliver complex solutions
- Demonstrated record of leading cross-functional teams through influence to deliver on business needs
- Education background in bachelors or master’s STEM degree preferred
- Experience in working with varied cultures & countries, as part of a global organization
- Excellent verbal and written English skills required
- 5+ years of experience in automotive or related industry experience
- Existing relationships with automotive OEMs/Tier 1 suppliers preferred
- Location: Americas
- Coverage: Global
- Travel: Some international travel could be required on an irregular basis
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Sales and Business Development -
Industries
Appliances, Electrical, and Electronics Manufacturing and Software Development
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