Manager, Marketing & Communications

National Underground Railroad Freedom Center

Reports to: Vice President, Marketing & Communications

Work Location:

National Underground Freedom Center

50 E Freedom Way

Cincinnati, Ohio 45202

Work Hours:

Full Time, Exempt Status

Salary:

$49,500 commensurate with experience

Job Overview:

The Manager, Marketing & Communications is responsible for supporting the strategic development and execution of marketing, communication and promotional campaigns. The manager will work with internal and external partners to create and execute marketing strategies that drive revenue and brand reputation goals.

The primary objective of this role is to build and execute content calendars that will drive earned revenue and protect and build on brand reputation. The manager will develop a strategic social media and email calendar that works in concert with public relations efforts to target key audiences and support institutional initiatives. The manager will develop digital advertising campaigns to maximize marketing budget and outreach with results-driven strategies. The manager will work within the department budget and messaging calendar, leveraging available digital, social, web and media sources to increase awareness, build brand reputation and drive revenue streams, including ticket, program and Membership sales.

Requirements (Education, Experience, Licensure, Certification):

• 2-4 years’ experience in marketing, communications or PR
• 4-year degree from accredited college or university; degrees in Marketing, Communications, Journalism, History preferred
• Experience creating and executing daily and long-term content calendars
• Excellent writer and storyteller with a focus on pinpointing and delivering key messages
• Experience working with all major social media platforms, particularly Facebook, Instagram, LinkedIn and TikTok
• Experience managing digital ads
• Experience working with email marketing system
• Excellent written and oral communications skills
• Effective collaborator with a commitment to institutional success by working across departments to achieve goals
• High sense of urgency and adept at working in fast-paced, deadline-driven environment
• Personal commitment to accountability, taking great pride in your work
• Strong commitment to diversity, equity and inclusion
• Nonprofit or museum experience a plus
  
  
  

Essential Duties:

• Contribute to annual marketing calendar by creating strategic, timely email, social media and digital marketing plans that work in concert with the overarching messaging calendar.
• Execute consistent exhibition- and program-based and evergreen content calendars.
• Contribute to marketing and promotional plans by spearheading new ideas, planning for effective execution and developing new audiences.
• Use data and cross-department collaboration to segment audiences for effective message development and delivery.
• Write, design and distribute email communications to Freedom Center audience lists, including Members.
• Plan, write and post on official social media channels.
• Track and report on email, social media and digital metrics to quantify and refine message effectiveness.
• Manage and update email audience lists and target segments.
• Capture stories and images to tell the Freedom Center’s story through social media.
• Work with Graphic Designer to develop creative for digital and electronic communications, aligning with Freedom Center voice and brand standards.
• Leverage industry and professional contacts to develop partnerships with key cultural organizations and tourist, travel and hospitality organizations.
  
  
  

Cincinnati Museum Center and the National Underground Railroad Freedom Center are proud to be Equal Opportunity Employers. We do not discriminate against any applicant or employee based upon race, religion, color, national origin, sex, gender (including pregnancy, childbirth, breast feeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, genetic information, military status, veteran status, or any other status or characteristic protected by law.

Please apply at https://www.cincymuseum.org/jobs or email resume to HR@cincymuseum.org