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Our client is a leading provider of damage restoration services, dedicated to helping homeowners and businesses recover from the unexpected. They are seeking a dynamic and experienced Vice President of Marketing to lead their marketing efforts and drive the brand to new heights.
The Vice President of Marketing will be a key member of the executive team, responsible for leading and managing the company's overall marketing strategy. This role requires a visionary leader who can oversee all aspects of marketing, from branding and trade shows to digital marketing, business development supervision, and call center operations. The VP of Marketing will drive the company’s marketing efforts to support business growth, enhance brand recognition, and maximize the return on marketing investments.
Key Responsibilities
Strategic Leadership:
Develop, implement, and manage comprehensive marketing strategies aligned with the company's business goals.
Lead the creation and execution of marketing plans, ensuring flexibility to adapt to market changes and company needs.
Provide strategic direction for all marketing activities, including branding, trade shows, digital marketing, and public relations.
Brand Management:
Oversee brand development and management to ensure consistent messaging and alignment with the company's vision.
Lead initiatives to enhance brand awareness and market positioning.
Digital Marketing:
Direct the planning and execution of SEO, PPC, and other digital marketing campaigns.
Ensure effective management of online presence, including social media and website content.
Utilize data-driven insights to optimize marketing efforts and improve ROI.
Business Development & Sales Support:
Supervise and collaborate with business development teams to support lead generation and sales initiatives.
Work closely with sales leadership to align marketing strategies with sales objectives.
Event Marketing:
Plan, coordinate, and manage the company’s participation in trade shows, conferences, and other industry events.
Evaluate event effectiveness and ensure alignment with broader marketing goals.
Team Leadership & Development:
Build, lead, and mentor a high-performing marketing team.
Provide guidance and direction to the marketing, business development, and call center teams.
Foster a collaborative, innovative, and results-driven culture within the marketing department.
Marketing Analytics & Reporting:
Monitor, analyze, and report on the effectiveness of marketing initiatives.
Utilize key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives.
Adjust marketing strategies as necessary to ensure continuous improvement and alignment with business goals.
Budget Management:
Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
Optimize spending across various marketing channels to maximize ROI.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
10+ years of experience in marketing with at least 5 years in a senior leadership role.
Proven track record of developing and executing successful marketing strategies.
Strong understanding of branding, digital marketing, and event management.
Experience managing and mentoring teams, with the ability to inspire and lead by example.
Excellent communication, presentation, and interpersonal skills.
Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
Ability to thrive in a fast-paced, dynamic environment.
Experience marketing for construction, restoration, or environmental industries strongly preferred.
Benefits
Health, Dental and Vision
Paid time off
Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Construction
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