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Sakara Life is a mission driven, premium wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional supplements, and educational content to clients nationwide. We are seeking smart, passionate, ambitious, and hardworking team players that share our passion for health & well-being.
About the role: We are seeking a visionary and proven Vice President of Creative who will lead our brand’s creative journey with passion, innovation, and strategic acumen. This role is pivotal in shaping Sakara’s visual and brand identity across all touchpoints, driving impactful experiences that resonate deeply with our clients and elevates our brand to new heights.
You’ll love this role if: You have a desire to turn imaginative ideas into impactful initiatives that redefine wellness. Collaborating closely with visionary leaders and passionate teams, you’ll drive our mission to inspire a better world through purpose-driven creativity.
Job Responsibilities:
Brand Guardianship: Act as the ultimate steward of the Sakara brand, ensuring consistency, authenticity, and emotional resonance in all creative expressions
Customer-Centric Insights: In partnership with CMO, harness deep consumer insights to develop creative solutions that anticipate and exceed the expectations of our discerning Clients. Utilize data-driven insights and analytics to measure the effectiveness of creative campaigns and continuously optimize creative strategies to improve performance metrics
Integrated Campaign Development and 360 Execution: Lead the conceptual ideation of integrated marketing campaigns to maximize impact and engagement. Direct and oversee the creation of compelling creative assets for 360-degree marketing channels, including film, OOH, digital, social media, experiential activations, and packaging
Content Strategy: In partnership with the Marketing team develop and oversee the content strategy, ensuring that creative assets not only reflect the brand’s visual identity but also effectively communicate key messaging and storytelling elements
Inspiring Leadership: Lead and mentor a diverse team of creative professionals, fostering a culture of innovation, collaboration, and excellence. Partner closely with the CEO, CMO, and cross-functional teams to set and execute the brand vision, driving alignment and excitement across the organization
User Interface (UI) Design Oversight: Collaborate with UX and Ecomm teams to ensure that digital experiences and interfaces align with Sakara’s brand aesthetic and enhance CVR, user engagement and satisfaction
Budget, Legal and Resource Management: In partnership with creative producers and creative ops, manage the creative budgets effectively, optimizing resource allocation to deliver high-impact creative solutions that drive measurable business outcomes. Ensure that all creative assets and campaigns comply with legal regulations and industry standards, collaborating with legal and compliance teams as necessary
Agency and Vendor Management: Manage relationships with external creative agencies, freelancers, and vendors to ensure quality of work, adherence to timelines, and cost-effectiveness
Internal Stakeholder Engagement: Engage and align with internal stakeholders across departments (e.g., product development, operations, product tech and marketing), to understand their creative needs and priorities, fostering collaboration and cross-functional synergy
Job Requirements:
Professional Experience: Proven experience (15+ years) in creative and design, with a strong portfolio showcasing exceptional campaign and design work for DTC subscription businesses and top-tier brands
Design Education: Degree in Design, Digital Design, Visual Communication, or related field
Technical Skills: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, Sketch, etc.
Strategic Thinker: Ability to think strategically about design solutions, balancing creativity with data-driven insights and business goals
Team Leader: Strong leadership, collaboration and communication skills, with a track record of working effectively across cross-functional teams
Adaptability: Comfortable working in a fast-paced environment, managing multiple projects simultaneously and adapting to changing priorities
Passion for Wellness: Interest in health, wellness, and lifestyle brands, with a commitment to enhancing experiences that empower and inspire our audience
This full-time role is based at our NYC Headquarters in Soho. We currently operate under a hybrid model where you will be required to work in person 3 days during the week.
The compensation salary range for this role is $200,000 - $225,000 annually plus benefits.
Sakara Benefit Offerings:
Health Insurance through Aetna
Medical (90% Coverage for Individual)
Dental & Vision (100% Coverage for Individual)
Health Savings Account & Flexible Spending Account available (pending plan elected)
Flexible Paid Time Off
401k Program
Pre-tax Commuter Benefits
Paid Parental Leave
Employer Paid Short Term Disability
Discounts on Sakara products and complimentary in office Sakara meals
Voluntary benefits such as Long Term Disability and Supplemental Life Insurance
A vibrant and inclusive company culture
The chance to make a meaningful impact on people’s lives through wellness and nutrition
Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.
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Seniority level
Executive
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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