Chief Marketing Officer

Want a seat at the C-Suite Table? Are you an enthusiastic, mission driven Marketing / Brand professional ready to level up?

Our multi-year client Baltimore based client is looking for a Chief Marketing Officer.

The right candidate will be an experienced marketer skilled in creating and executing integrated marketing plans to meet brand and commercial objectives. They will articulate our client's brand and products to consumers through various commercial channels. The CMO will lead four teams internally ensuring effective and efficient business operations. Key responsibilities include overseeing DTC Marketing, Social Impact, Customer Experience, and Creative Design.

Strategic Marketing Direction

• Influence and prioritize brand category strategies, translating them into comprehensive, integrated plans executed by channel
• Develop and execute a long-range vision and actionable annual operating plan
• Ensure synchronization across all touchpoints to build brand equity, enhance consumer experience, and drive conversion
• Collaborate with cross-functional teams, including PR, Media, Social, Events, and channel marketing
• Drive and influence Brand Marketing integrated plans to meet business needs

Marketing Analytics

• Develop / Tweak metrics to evaluate effectiveness in reaching customers across all channels
• Utilize consumer research and business analysis to assess ROI and drive a culture of agility, action, and accountability

Channel Marketing

• Develops a channel marketing strategy that enables our client to deliver a clear and cohesive cross-channel experience, both online and offline
• Oversee social impact / ensuring proper implantation of products within areas of need

Qualifications

• 10+ years of marketing experience, with the last 5 years in leadership positions
• Bachelor’s degree in business or relevant field required; advanced degree in marketing or business administration preferred
• Experience leading medium-scale to large-scale business transformation efforts
• Proven track record of driving growth through brand storytelling in matrixed organizations, , ideally pushing innovative product or service
• Ability to work collaboratively and influence laterally
• Experience leading large centralized and remote teams in a corporate environment

Workplace Location

• Location: This individual must reside within commuting distance from our global headquarters office in Baltimore, MD
• Two (2) days a week in-office, the remainder of work week remote
• Travel: Up to 25%