Content Marketing Specialist & SEO Copywriter

Must be local to the Greater Fort Lauderdale/Miami area OR open to relocating.

Who We Are:

Happy V is the first vertically integrated women's wellness company that uses technology, health, and education to create solutions focused on women's health at every stage of their lives.

Founded in 2019 by necessity, our goal is to provide women with effective, high-quality, easy-to-use women's wellness products along with informational content that covers the A-Z's of women's health.

Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges daily, and drive massive growth… You should definitely keep reading.

What We're Seeking:

A Content Marketing Specialist & SEO Copywriter will be instrumental in developing, executing, and optimizing our content strategy to enhance brand awareness, drive engagement, and generate leads. This role involves creating compelling, high-quality content across multiple platforms, managing a dynamic content calendar, and collaborating with cross-functional teams to ensure consistency and alignment with our overall marketing objectives. The ideal candidate has a deep understanding of audience research, mastery of SEO best practices, and a talent for crafting content that truly resonates with our target audience.

Roles & responsibilities:

• Develop and execute a comprehensive content strategy that aligns with Happy V’s goals and target audience.
• Perform content audits to identify gaps and opportunities, ensuring relevant and up-to-date content.
• Write and edit various content types, including blog posts, case studies, whitepapers, ebooks, social media posts, packaging inserts, and email campaigns.
• Optimize content for search engines (SEO), including keyword research, Amazon keyword research, on-page optimization, and ensuring content meets user intent.
• Implement SEO best practices to increase organic search visibility and track content performance using analytics tools to optimize and refine content strategies.
• Repurpose existing content for use across multiple platforms and formats, extending its reach and impact.
• Ensure all visual content, including colors, fonts, and logo usage, aligns with the brand's style guide to maintain a cohesive brand identity across all platforms.
• Manage content distribution across various channels, including the company website, Amazon, email newsletters, and third-party sites.
• Monitor and analyze content performance using analytics tools, providing insights and recommendations for continuous improvement.
• Track key performance indicators (KPIs) to measure the effectiveness of content marketing efforts, such as website traffic, engagement rates, lead generation, and conversion rates.
• Work closely with the marketing, product, and sales teams to ensure content aligns with overall company objectives and supports lead generation and customer retention efforts.
• Additional tasks will be performed to support the marketing team as needed.

Qualifications and Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content marketing, copywriting, or a similar role.
• Proven track record of developing and executing successful content strategies.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Experience with SEO best practices, keyword research, and on-page optimization.
• Proficiency in analytics tools like SEMRush, AHREfs, GA4, Amazon Brand Analytics, and Helium10.
• Excellent project management skills with the ability to manage multiple tasks and deadlines.
• Creative thinker with a passion for storytelling and a deep understanding of content marketing trends.
• Should be local to the Greater Fort Lauderdale/Miami area
• Must be able to come into Miramar office 1-2 times a week (M-F)
• Fluent in English (speak, read and write)
• Must have a willingness to learn and to grow within the Happy V Marketing team
• Collaborative, team player attitude is a must
• Experience in the women’s wellness/supplement industry a plus but not mandatory

Preferred Skills:

• Experience with visual content creation tools (e.g., Canva, Adobe Creative Suite, Figma).
• Experience with search analytic tools (e.g., SEMRush, Amazon Brand Analytics, and Helim10).
• Knowledge of email marketing platforms (e.g., Klaviyo).

Benefits:

Medical, Dental & Vision insurance

10 PTO days + 12 paid holidays

Bi-Annual Performance Reviews

Continued education reimbursement

Meals provided (in-office)

Monthly Supplement Wellness Products Provided