PR and Communications Manager

ABOUT US:

About Haivision

Haivision is a leading global provider of mission-critical, real-time video networking and visual collaboration solutions. Our connected cloud and intelligent edge technologies enable organizations globally to engage audiences, enhance collaboration, and support decision-making. We provide high-quality, low latency, secure, and reliable live video at a global scale. Haivision open-sourced its award-winning SRT low latency video streaming protocol and founded the SRT Alliance to support its adoption. Awarded four Emmys® for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision continues to fuel the future of IP video transformation. Founded in 2004, Haivision is headquartered in Montreal and Chicago with offices, sales, and support located throughout the Americas, Europe, and Asia. To learn more visit Haivision at haivision.com.

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Job Summary:

We’re looking for a new member to join the Haivision marketing team as PR and Communications Manager. In this hands-on position, you’ll drive the development, management, and execution of our public relations and media relations strategy to build company awareness through impactful stories, written content, and positive coverage in key publications.

In this role, the PR and Communications Manager will create and execute an annual and quarterly go-to-market plan that outlines the goals, target audience, announcement calendar, and media targets. The PR and Communications Manager will lead the public relations plan’s successful execution by working closely and collaboratively with the industry marketing managers and product marketing teams. With the goal of expanding the visibility of Haivision’s solutions and expertise across multiple vertical markets, this position will be focused on media outreach to the industry trade publications.

The PR and Communications Manager will also be responsible for writing and collaborating with key stakeholders on press releases, bylined articles from Haivision thought leaders, spokesperson responses for publications’ requests for commentary, and case studies.

DUTIES AND RESPONSIBILITIES:

• Create, manage and execute yearly and quarterly public relations plans that meet business goals, including the promotion of industry leadership, products/services and other marketing campaigns
• Develop story angles and messages with industry marketing managers to proactively contact the media with story ideas, interviews
• Act as the primary PR liaison and manager of press requests and activities, and manage media relations across multiple vertical markets to cultivate and maintain positive media coverage for Haivision
• Write press releases, bylined articles, and interview responses, and circulate for internal approval
• Interview customers and write up customer case studies for use with the media, website, and blog
• Track editorial calendars for all relevant publications and pitch stories or new product announcements maximizing editorial coverage for the company across all vertical markets
• Coordinate, prepare and support Haivision spokespersons for media interviews
• Research tradeshows and industry events to identify speaking opportunities and work with subject matter experts to craft and submit speaking abstracts
• Track and analyze media coverage and report back to key stakeholders on results
• Provide writing support for key marketing and organizational efforts as required, including writing copy for website, emails, blog posts, digital marketing campaigns, video scripts, and other ad hoc promotional materials.

QUALIFICATIONS:

• Bachelor's degree (B. A.) or equivalent work experience (or University degree in marketing, media relations, communications or related field)
• 5+ years’ experience in public relations, preferably with experience with business-to-business technologies
• Experience in media relations and issues management, spokesperson training, special events, etc.
• Impeccable writing, editing, and proofreading skills
• Must be able to work in a fast-paced, dynamic, and results-driven organization
• Flexible and able to adapt quickly to shifting priorities
• Team player willing to roll up your sleeves to get the job done