Associate Brand Manager

KDP is seeking a highly motivated, results-driven Innovation Associate Brand Manager with a passion for innovation and a track record of success. This Innovation Associate Brand Manager will turn insights into action to drive new product innovation, from concept to launch, as we expand the range of beverage experiences consumers can enjoy at home. This includes opportunity identification and innovation strategy.

Additionally, this person will play a role in improving how we innovate as a beverage business, focusing on a consumer and customer-centric model that is nimble and agile. Consumers and customer needs are constantly evolving - we must be faster and more creative in how we work together as innovators. You will champion collaboration across Marketing, R&D, Operations, Sales, Finance, and Legal/Regulatory.

The ideal candidate will have 1-2 years of experience in marketing and/or innovation in a consumer and brand-centric business, with a significant portion of that time spent developing and executing innovation growth strategies for your business. You should have a strong analytic skillset, syndicated data experience, solid financial grounding, and a working knowledge of qualitative and quantitative market research protocols.

Location: KDP Headquarters, Burlington, MA. Hybrid schedule (3 days in the office and 2 days work from home)

Responsibilities:

• Monitor the domestic and global marketplace for new product innovations, competitor actions, lifestyle trends, consumer and market trend insights, and emerging technologies.
• Collide this stimulus from the marketplace with market research, analysis and varied internal and external perspectives to define rich territories for innovation with deep grounding in consumer needs, attitudes, and behaviors.
• Apply consumer insights and market research to gain understanding of consumer, customer, channel, and competitive environment for the product or category.
• Lead cross-functional teams to develop and execute innovation strategies, launch new products and brands, and meet required business objectives.
• Identify market research plans to support and influence strategic plans.
• Conduct and analyze consumer research to determine new marketing and product opportunities and to validate new products and programs.
• Apply consumer insights and market research to gain understanding of consumer, customer, channel, and competitive environment for the product or category.
• Create and present the business case for new products and projects to support innovation strategies.
• Collaborate with KDP strategy, consumer insights, brand marketing, and commercial teams to scope and create the business case for prioritizing innovation investments. Make recommendations regarding product objectives and strategy, positioning, pricing, packaging, and product lifecycle.
• Develop strategic analyses to assess and measure new product launch success.
• Collaborate with cross-functional teams and other departments to ensure successful execution of the marketing strategy and brand equity building activities.

Requirements:

• Bachelor's Degree required. MBA preferred.
• 1-2 years in Marketing positions in consumer-packaged goods (CPG) company, with some experience in new product development.
• Passion for the Keurig brand and coffee category, high energy, and willingness to “roll up the sleeves” to get work done.

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.