Director, Marketing Strategy

Syros is committed to developing new standards of care for the frontline treatment of patients with hematologic malignancies. Driven by the motivation to help patients with blood disorders that have largely eluded other targeted approaches, Syros is developing tamibarotene, an oral selective RARα agonist in frontline patients with higher-risk myelodysplastic syndrome with RARA gene overexpression. For more information, visit www.syros.com and follow us on X (@SyrosPharma) and LinkedIn.

Reporting to the Vice President of Marketing and New Product Development, Syros Pharmaceuticals is seeking a Director, Marketing Strategy. A pivotal phase 3 trial for tamibarotene is currently underway and this role will help to drive strategic launch planning for this asset, which represents our first anticipated commercial product launch as an organization.

Responsibilities

• Identify key insights and anticipate future opportunities and barriers through synthesis and integration of business intelligence on market, competition, and scientific trends
• Leverage a deep understanding of oncology healthcare customers, including providers, key opinion leaders, patients, and market access stakeholders to inform the go-to-market approach that drives customer behavior change and market performance
• Develop the annual and long-term strategic marketing plans
• Formulate the omni-channel marketing customer engagement strategy
• Design integrated marketing campaigns
• Plan and implement advisory boards to address key strategic questions
• Develop brand value story in collaboration with Access and Medical Affairs teams
• Assemble lifecycle management plan; lead scenario planning and product forecasting in collaboration with Analytics and Finance teams
  
  

Success Factors

• Self-motivated; able to work independently and to problem solve
• Excellent interpersonal, oral and written communication skills
• Sound judgment; acts with integrity and respect at all times
• Excellent attention to detail, project management and organizational skills
• Ability to act with urgency in critical situations
• Entrepreneurial and passionate, with a tolerance for ambiguity; enjoys working in a fast-paced, small-company environment
• Fosters strong relationships and values collaboration to develop and execute plans
  
  

Minimum Qualifications

• Minimum of 10 years of progressive biotech/pharmaceutical commercial experience, including minimum of 5 years in a marketing role
• Oncology launch experience required
• Track record of innovative strategy development, alignment, and implementation
• Demonstrated success in product launch planning and accelerating brand uptake
• Proven ability to collaborate and influence across functional and organizational boundaries as a strong team player
• Substantial success working in cross-functional environments across diverse teams including Medical, Access, Finance, Legal, Regulatory
  
  

Finally, the candidate will need to embrace our values:

As one team, strengthened by our diversity, we:

• Value each day of patients' lives
• Operate with integrity and respect
• Inspire excellence in all
• Communicate transparently
• Embrace big challenges
  
  

Syros offers a comprehensive benefits package for employees and their families. View a brief summary of our benefits here: Syros Benefits at a Glance

EEO Statement.

Syros Pharmaceuticals Inc. is an Equal Opportunity employer. All Syros recruiting is conducted in a fair and non-discriminatory manner without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Raise Diversity. Elevate Equity. Amplify Inclusion.

The Syros Diversity, Equity, and Inclusion (DEI) Committee invites you to envision your next role in a community where each and every one is empowered to be their best authentic self. Operating with compassion, humility, advocacy, kindness, respect, and awareness, the DEI committee meets regularly to uphold our commitment to an inclusive and welcoming workplace. We believe the unique talents, backgrounds and perspectives of each Syrosian strengthens our coordinated expression, making our company stronger and helping us to achieve our mission of developing medicines to transform patients' lives.

We are not currently seeking third party assistance with this position.