Sales & Marketing Manager

Orlando, FL

Our client is a perishable goods manufacturing company with a strong presence in North America.

As a result of their strong growth, they are currently looking for a solid Sales & Marketing Manager in Orlando.

You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.

Main responsibilities:

• Conduct research to understand market trends, customer needs, and competitor activities in the industry
• Develop marketing strategies and plans to promote the company's products
• Develop branding strategies to differentiate the company's products from competitors
• Create and implement advertising campaigns across various channels such as print, online, and social media
• Coordinate promotional events and sponsorships to increase brand visibility
• Manage the company's online presence, including the website and social media platforms
• Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences
• Collaborate with the sales team to develop marketing materials that support their efforts
• Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers
• Manage CRM systems to track customer interactions and gather insights for future marketing strategies
• Develop and maintain strong relationships with key customers and partners
• Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements
  
  

Profile:

• Proven experience within the perishable goods industry.
• Demonstrated history of sales & marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
• Outstanding communication, persuasive, and negotiation skills
  
  

Location: Orlando, FL - remote position with frequent business trips in the area.

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