Manager, Paid Social Media

Bringing True Hospitality to the World.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips.

We’re growing; grow with us

Role Purpose

Develop, execute and optimize strategic paid social media campaigns, ensuring flawless delivery while driving channel efficiencies, effectiveness, and optimal performance.

Key Accountabilities

• Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).
• Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.
• Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.
• Utilize audience targeting tools to ensure ads reach the right people at the right time.
• Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.
• Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.
• Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.
• Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.
• Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.
• Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.
  
  

Education

• Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or a relevant combination of education and work experience.
  
  

Experience

• 5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).
• Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Proven success in managing large social media advertising budgets and maximizing performance is essential.
• Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.
  
  

Technical Skills and Knowledge

• Proven experience developing and managing successful paid social media campaigns
• Strong understanding of social media advertising platforms and targeting options
• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Experience with campaign management tools and reporting platforms
• Excellent communication and presentation skills
• Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment
• Passion for social media and a keen understanding of how it can be leveraged to achieve marketing goals
  
  

Location: Hybrid Atlanta office.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer.  IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.  

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued.  We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.   The salary range for this role is $58,824 to $100,000. This is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• This job is also eligible for bonus pay.
  
  

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.