Director, Performance Marketing

The Director of Performance Marketing will manage all customer acquisition and conversion efforts for PolarPro. The Role is full-time at our Costa Mesa, CA location. You will develop the media strategy and partnering with marketing on bringing the creative plan to life focusing on an outstanding consumer experience.

Responsibilities

• Own all customer acquisition for E-Commerce, including acquisition budget
• Profitably acquire new customers through all marketing channels including search engine marketing (SEM), search engine optimization (SEO), affiliate and paid social in partnership with marketing to ensure performance x brand synergy.
• Define goals and track success through measurable metrics
• Manage E-Comm acquisition media budget, and KPIs, including ongoing analysis and reporting.
• Drive lower funnel budget allocation between channels and lead the campaign-specific strategy to optimize for conversion and CAC.
• Work with marketing team to lead the testing pipeline and strategy.
• Develop segmentation constructs and related analysis and implement personalization strategies.
• Work with design team to develop and execute landing pages for acquisition efforts to maximize conversion.

Qualifications

• 5+ years of experience in a direct-to-consumer organization with a strong online / ecommerce / digital presence. Experience must include analytics-based decision-making where success is measured in terms of customer growth, website conversion and superior content
• Have startup experience managing significant annual growth.
• Have experience building and scaling different acquisition channels.
• Experience developing campaigns across multiple channels including digital, email, direct mail, paid media, search ads, etc.
• Data-driven mindset with experience developing a KPI framework and tracking performance against stated goals.
• Excellent oral and written communication skills with an appreciation for brand storytelling.