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At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Loyalty & Personalization Marketing Coordinator plays a crucial role in supporting the marketing of personalization campaigns. This role involves managing campaigns and maintaining effective daily communication with cross-functional teams, including creative and design teams, leadership, and various internal and external partners.
As customers increasingly seek personalized experiences, this position is essential in leading successful personalization campaigns. Personalization is a key growth area for Macy’s, designed to differentiate the brand in the market, enhance customer experiences, foster long-term loyalty, and solidify Macy’s position as a leader in the retail industry.
What You Will Do
Draft briefs and project requirements for personalized offers aimed at increasing sales, member engagement, purchase frequency, and retention.
Coordinate and communicate with internal and external partners on personalization campaigns, plans, and strategies.
Produce and distribute kickoff materials, including slides and briefs, to ensure alignment on strategy and execution.
Manage project timelines and deliverables, ensuring all requirements are met, with a focus on status tracking, note-taking, and documenting action items.
Maintain detailed records of all project materials and manage a shared drive for easy access to documents and results.
Verify offer setup, inclusions/exclusions, and readiness for go-live, coordinating closely with cross-functional partners.
Oversee the launch of offers, ensuring a smooth production experience and promptly addressing any issues that arise.
Track and report on campaign performance using reporting tools and systems, summarizing data with visualization techniques to monitor performance trends.
Analyze campaign performance, draw insights, and recommend enhancements for future campaigns.
Prepare summaries and recap decks for leadership and cross-functional partners.
Support the Senior Manager in implementing loyalty offers and personalization campaigns, acting as a liaison between departments.
Skills You Will Need
Project Management: Ability to manage multiple campaigns and initiatives simultaneously, ensuring all project timelines and deliverables are met.
Strong Communication Skills: Proficiency in building relationships and coordinating with cross-functional teams, internal and external partners, and leadership to ensure alignment on campaign strategies and execution.
Attention to Detail: High level of accuracy in drafting briefs, managing project materials, tracking performance, and verifying campaign setups.
Organizational Skills: Ability to maintain detailed records, manage a shared drive, and ensure efficient access to project documents and results.
Data Analysis & Reporting: Proficiency in tracking and analyzing campaign performance using data visualization tools, summarizing data, and recommending improvements.
Problem-Solving: Capability to address issues that arise during the launch and execution of campaigns, ensuring a smooth production experience.
Adaptability: Ability to take initiative, respond to inquiries, and manage independent projects in a fast-paced environment.
Technical Proficiency: Strong background in Microsoft Office, especially Excel, PowerPoint, and Word, with a preference for experience in digital, loyalty, or credit marketing.
Verbal & Written Communication: Excellent skills in presenting information, responding to questions, and maintaining clear and concise communication with various stakeholders.
Who You Are
Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule based on department and company needs.
What We Can Offer You
An inclusive, challenging, and refreshingly fun work environment
Competitive pay and benefits rooted in principles of equity
Performance incentives and annual merit review
Merchandise discounts
Health and Wellness Benefits across medical, dental, vision, and additional insurance
Retirement Savings Plan with 401k match opportunity
Employee Assistance Program (mental health counseling and legal/financial advice)
Resources for continuous learning, career growth, and leadership development
8 paid holidays
Paid Time Off (first year prorated depending on start date)
Tuition reimbursement program
Guild education benefit funds 100% of tuition, books, and fees in designated programs
Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
Empowerment and autonomy to perform impactful work with tangible results
About Macy’s
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. To view additional benefits information for this role, please visit https://bit.ly/3Sy3fOs
DIGITAL00
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Business Development, and Project Management
Industries
Marketing Services, Retail Apparel and Fashion, and Retail
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