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Association Headquarters Conformance Statement: In the performance of their respective tasks and duties all employees are expected to demonstrate Association Headquarters Core Values: Customer Service, Respect, Accountability, Transparency, Flexibility, Expertise/Innovation and Social Responsibility, Unified Diversity.
Level Summary
The Marketing Associate Manager position works with Account Executives and other Director level positions to deliver exceptional client experiences. The Associate Manager is responsible for leading and overseeing a portfolio of client accounts while continuing to serve in a support role for the Account Managers, Account Executives and other Director level positions.
Essential Duties And Responsibilities
The MarCom Associate Manager is responsible for all aspects of leading and managing assigned projects. This position reports to the Senior Director of Marketing and works closely with Sr. Leadership roles. The MarCom Associate Manager helps manage staffing of teams and projects, sharing and training of staff, and management of internal and external MarCom and client expectations.
Work with MarCom team members and clients to proactively identify and communicate cutting edge trends related to exceptional professional experiences for both AH staff and client partners
Support senior MarCom staff on assigned clients and/or projects
Serve as the account manager for assigned clients and projects:
Monitor, formulate, and present relevant trends and data (to include financial and demographic data) to assigned clients in order to support the decision-making process
Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and manage ongoing relationships
Write client-facing emails, taking comprehensive notes, and following-up all meetings with succinct next steps and related documentation
Keep assigned clients and projects on time and on budget
Assist with business development and new business opportunities
Make presentations to committees/Boards of Directors as appropriate
Develop and execute growth-focused marketing plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on scope of work which may include:
Serve as association spokesperson to the media
Compile and publish a weekly informational email to membership
Manage email communications using email automation software
Develop and manage the process for capturing and converting member prospects through marketing campaigns and communications workflows
Maintain content on the website and members-only forum
Manage social media platforms, including Facebook, LinkedIn, Twitter, Instagram
Coordinate digital advertising efforts including Google AdWords, Facebook ads, LinkedIn, and Twitter
Work with Technology Associate to coordinate SEO maintenance efforts
Learn client industries and oversee industry trends to inform strategic marketing recommendations
Compile and analyze data to provide insight on key performance indicators and interpret for future marketing activities
Create and manage marketing budgets
Proactively stay current on digital media trends and identify new opportunities
Champion digital best practices and KPIs
Manage assigned members of the MarCom team and MarCom interns
This is not meant to be all-inclusive as other duties may be assigned.
MEASUREMENT OF SUCCESS
Creates strategic recommendations and direction based on client marketing results
Successfully meets deadlines
Proactively alerts Supervisors to challenges or concerns related to delivery of service
Proactively suggests solutions to challenges encountered
Effectively self-reviews work product and produce limited errors
Pays attention to detail related to management of relevant databases
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/ Experience/Required Proficiencies
Bachelor's degree and 5+ years work experience. Association and/or agency experience a plus.
Language Skills
Ability to effectively communicate both orally and in written form with management, internal and external customers.
REASONING ABILITY
Demonstrate the ability to anticipate and solve practical problems or resolve issues.
Physical Demands/ Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position may require travel. This may include the ability to drive a car or travel on public transportation such as trains and airplanes.
Individuals may need to sit or stand for extended periods of time; may require walking for periods throughout the day. Requires ability to use a computer, read a computer screen, use of a telephone and other office equipment as it relates to the work. Reaching above shoulder height, below the waist or lifting to move or access materials throughout the workday. Proper lifting techniques required. May include lifting up to 25 pounds for files, presentation equipment/documents and computer printouts on certain occasions.
Vision acuity: duties may require the ability to identify and discern colors accurately, to focus and see both close up and far away.
Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.
Job Posted by ApplicantPro
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Non-profit Organizations
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