Content Marketing Publisher

Overview

Intuit QuickBooks is looking for an eager, curious, self-starter who can independently manage the Global Content Marketing Publishing role. The publisher is responsible for final review, layout within existing templates, and leveraging new components in service of publishing our global content marketing articles and hub pages on QuickBooks and Firm of the Future blogs. The publisher serves as the primary internal educator for other publishers in GBSG, developing and maintaining training and reference materials to help others troubleshoot and self-serve solutions.

What you'll bring

• Speed and independence: Operates with increasing velocity to meet the needs of the business without sacrificing quality.
  
  

WordPress or other enterprise CMS uploading: Extensive knowledge of web publishing and content management systems with direct experience uploading content, especially valuable to have experience with an enterprise grade, highly proprietary publishing system.

Basic copy editing skills: Knowledge of AP style is a plus; great at catching typos.

• Sweats the details: Enjoys the sometimes repetitive nature of publishing and uploading work; thrives on catching mistakes before they’re live.
  
  

Deadlines: Meticulous about meeting publishing deadlines and seeks help reprioritizing when needed.

SEO experience: SEO research and reporting tools and writing/optimizing content.

Basic proficiency in HTML: Ability to identify and articulate buggy experiences that need attention from a developer.

Project management software proficiency: Airtable, Smartsheets or similar.

• Proactive problem-solving plus great communication skills: Asks questions when uncertain, but retains and builds on learnings; develops and maintains training materials that can be used by publishers across teams. Also provides support and troubleshooting assistance to other publishers across the business.
  
  

Comfortable with foreign text: Works prescriptively with words in other languages (localization skills are not necessary).

Approach to collaboration: Helpful, positive, open to feedback, and a strategic thinker.

Photoshop, Canva, and image selection experience: An eye for layout and design (i.e. can follow the template to create graphics with numerical formulas as an in-text visual).

Excel: Not afraid of a good VLookup or Pivot table; can wrangle spreadsheets.

How you will lead

Uploads and publishes content for the Global Brand Content Marketing team using a complex and proprietary enterprise system with roots in WordPress. All published pages are expected to be accurate, error-free, SEO-optimized, visually compelling, and delivered on deadline. The publisher is a proactive, meticulous self-starter who uploads a high volume of articles per week.

Ensures that content is thoroughly vetted and has made its way through the proper checkpoints prior to publication which may include SEO, copy editing, strategy review, design and localization. Tracks processes through a project management system. Proactively seeks missing elements and requests items from stakeholders to prevent publishing delays.

Executes SEO optimizations including:

• Image optimization (compress/resize) and alt-text
• Table creation (HTML)
• Meta descriptions (writing, optimizing)
• Internal linking
• Hreflang mapping
• H2/H3 implementation
• SEO headlines
• Tagging and categorization
• CTAs and “read next”
• Follow/no follow links
• A/B and time/time tests
• SEO research
• A strong problem-solver that exercises good judgment and speaks up when something seems off. Contributes to technical problem identification and creates Jira tickets as needed; troubleshoots technical issues with some independence and ability to identify when to escalate.
• Checks each article for quality and accuracy; thrives on catching mistakes before they’re live. Incorporates feedback from stakeholders in the spirit of continuous improvement, relationship-building, and collaboration. Drives ever-increasing velocity in publishing to meet the needs of the business.
• Tracks content performance globally on regular cadence and understands the QuickBooks Resource Center funnel strategy. Can identify appropriate calls to action, internal linking, and conversion opportunities across multiple global sites.
• Contributes to content creation projects as needed (Example: collects information and lays out a newsletter in an existing template).
• Supports content localization processes and assists with content migration and refresh projects as needed. Stays abreast of best-in-class changes in the content marketing and web publishing industry.