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Are you passionate about skiing and snowboarding, mountain biking, or just the outdoors? Translate your passion into your profession at Lee Canyon. As the Marketing Manager, you will be responsible for implementing strategic marketing plans for both our Summer and Winter seasons, leading the marketing team, managing budgets, overseeing digital marketing channels, and driving the Lee Canyon Recreation brand further through innovative marketing.
Ideally you will have strong leadership, communication, and multimedia skills to ensure the brand is being upheld to the highest standards.
Key Duties And Responsibilities
Be an advocate for our company purpose, Give People the Freedom to Ski, and be an ambassador for our company cultures and values
Oversee all advertising campaigns and social platforms to ensure brand guidelines and business objectives are being met
Develop and execute marketing plans, including annual budget, public relations, on-mountain signage, and social strategy
Work closely with all departments on the mountain to create clear, concise, and effective messaging and promotions for our guests
Assist in capturing on-mountain content in alignment with marketing objectives.
Develop assets for website, print, and digital platforms
Manage and update website content including SEO
Identify and understand emerging industry, social, & marketing trends
Create meaningful partnerships internally and externally
Understand key priorities at Lee Canyon Recreation and develop plans to support and meet all resort KPIs
Provide additional marketing support when needed for collective products
Support additional special projects as needed
Skills/Abilities
Basic knowledge of Adobe CC Suite
WordPress or other CMS
Proficient in Google Analytics 360 Suite
Social media account management
Strong analytical skills to identify market trends
Strong time management and organizational skills with the ability to prioritize deadlines and adapt rapidly
A love for skiing or snowboarding is a must, and the ability to ski or snowboard intermediate trails is preferred
Guest service forward mentality
Must demonstrate excellent interpersonal and communication skills, both written and verbal
Must demonstrate the ability to be both self-directed and a team player
Self-motivated, detail-oriented, and highly organized
Excellent writing, analytical, editing and researching skills
Ability to recognize trends and stay ahead of them
Understanding of earned media buying strategies
Work on weekends/holidays and the ability to be flexible and on-call
Ability to sit for prolonged periods; lift objects up to 25 pounds
Experience/Qualifications
Minimum Experience: 2-4 years in a similar level role
Resort marketing experience is not required but preferred
Understanding of Google Analytics 360 Suite
Social Media Account Management
Experience with ESPs, CDP, WordPress, Adobe CC Suite, etc.
Bonus Experience
Part 107 Drone License/Drone Experience
Previously worked in the ski industry
Strong skiing or snowboarding skills
Education
A bachelor’s degree in Marketing, Communications, Advertising, Business, Public Relations or a related field is preferred
What We Offer
Full-time, year-round
401(k) & 401(k) matching
Dental, life & vision insurance
Employee assistance program
Season Pass & Team Member discounts
Paid time off
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Leisure, Travel & Tourism
Referrals increase your chances of interviewing at Mountain Capital Partners by 2x