Manager, Content Marketing

Job Title

Manager, Content Marketing

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

As part of Kaplan’s Marketing Department, the Manager, Content Marketing will be responsible for the day-to-day management and execution of marketing initiatives. You will be responsible for launching, maintaining, and innovating digital marketing campaigns and strategies to achieve our business goals.

Main Responsibilities Include

• Develop and architect content marketing hub UX to capture new audiences, engage visitors, generate leads/inquiries, and retain users
• Own process for managing content updates on the website including writing, editing, and proofreading
• Develop SEO channel (including coordinating with the SEO specialists when appropriate) by creating and maintaining content, executing link-building strategies, and tracking performance using Google Analytics to identify opportunities
• Work with the digital marketing team on the creation of and innovation of marketing strategy, then execute that strategy. This includes content management, lead generation, and conversion for all digital channels
• Own all marketing analysis to measure the success of campaigns including traffic and conversion metrics
• Project manage and develop customer acquisition tools across channels, including ongoing iterations and relaunches.
• Manage promotional calendar and assets
• Harmonize campaigns with overall Kaplan marketing strategy and resources to ensure consistent branding across sales, social, and digital channels
  
  

Requirements

• Digital marketing experience
• Bachelor’s Degree
• Experience with SEO, SEM, email
• Understanding of web authoring and publishing; HTML, CSS, WordPress a plus
• Strong analytical skills – Google Analytics experience a plus
• Desire to learn and ability to adjust priorities quickly as circumstances dictate
• Strong written and verbal skills including the ability to write, proofread, and edit content
• Creativity, teamwork, and strong attention to detail
  
  

We Offer a Competitive Benefits Package Including

Remote work provides a flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Competitive health benefits and new hire eligibility start on day 1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, and sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

And so much more!

For full-time positions, Kaplan has two Salary Grades, this position is a Salary Grade B: $64,000 - $202,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location

Remote/Nationwide, USA

Additional Locations

Employee Type

Employee

Job Functional Area

Marketing

Business Unit

00091 Kaplan Higher ED

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement

Kaplan is an Equal Opportunity Employer. Our employees’ diverse range of perspectives, ideas, and backgrounds give Kaplan a competitive edge in anticipating and surpassing the needs of our students in today's global marketplace. We are dedicated to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We strongly believe that diversity strengthens our organization, fuels innovation, and improves our capacity to effectively serve our customers and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.