Marketing Manager, Brand Integrated Marketing
Marketing Manager, Brand Integrated Marketing
Albertsons Companies
Pleasanton, CA
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Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table.
What you will be doing
At Albertsons Companies we aspire to build customers for life. Towards that effort, Albertsons seeks to modernize our brand and transform the way in which Marketing impacts and drives growth for the organization. We have world class national marketing capabilities and scale, that we need to leverage to increase customer and brand-led strategy, marketing effectiveness and efficiency.
We are searching for a Marketing Manager to join the Brand Integrated Marketing & Planning team. The Marketing Manager will be instrumental to managing and implementing effective Go-To-Market strategies and Brand strategy projects and national campaigns for the organization. Do you have a strategic mindset with the ability to manage various campaigns and priorities? Can you earn trust through a mix of command & collaboration? Can you thrive in a matrixed organization drawing from many teams & stakeholders to get a common goal? If so, then you will excel in this role.
The position’s preferred base is in Pleasanton, CA but will have the option of Boise, Idaho, or one of our main regional offices (Seattle, WA, Portland, OR, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ).
Main responsibilities
- Manage strategic marketing projects in support of national and consumer facing omni-channel marketing campaigns including:
- Developing omni-channel briefs for partner agencies and cross functional internal teams
- Developing communication strategy, messaging frameworks and ongoing content guidance for marketing campaigns and initiatives
- Providing name and branding recommendations for internal and external facing initiatives that require brand architecture and portfolio strategy direction and guidance
- Managing all projects to ensure they meet objectives and are delivered on time and within budget
- Facilitating cross functional meetings to execute omni-channel marketing plans and keeping all key stakeholders and project team members on track and informed of project strategic priorities and goals along the way
- Conduct, evaluate and synthesize competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various branding, naming, and marketing initiatives
- Write and manage consumer insights testing with key partners
- Manage content creation to support channel strategy and integrated marketing communications plan
- Be a team player willing to jump in and help where needed. A small, growing team, in a large matrixed organization, there will be many opportunities to jump in and help where needed
- Liaise with business, channel strategy, and creative content development on a variety of marketing projects and campaigns
A copy of the full job description can be made available to you.
What we are searching for
- Bachelor’s degree required
- Minimum 5-7 years’ experience in brand marketing strategy or integrated marketing, preferably at internal marketing organizations working with brand, creative, and performance partners. Experience in digital marketing, ecommerce, consumer research and/or strategy preferred
- Demonstrated expertise in managing loyalty programs and supporting marketing campaigns
- A curious mind eagerly able to assimilate various forms of research and insights and translate into actionable information to guide recommendations
- Solid understanding and experience with business & customer data analytics to inform strategy and influence outcomes
- Adept at evaluating and guiding creative development from concept to inception
- Strong presentation building skills, well versed in taking complex information and translating into digestible material for broad organizational use
- Independent-minded, self-motivated, strong interpersonal skills to build cross functional relationships, can work under ambiguity.
- Strong, collaborative, and open-minded approach, willing to partner up, down and across teams to build relationships and realize goals in a complex matrixed organization
- Highly organized and deadline driven able to juggle various projects with competing priorities
- Agile problem solver: able to operate independently, pivot quickly, and adjust to changing project needs or new information
- Effective time management skills: ability to prioritize, delegate and meet deadlines
- Excellent listening, presentation, and written and verbal communication skills
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Retail
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