Content Marketing Manager, Small Business Marketing

More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Small Business Marketing team, you will play a key part educating and empowering our small-to-medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience. You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more. To be successful in this role, you should have significant experience in content strategy and content creation, a strong appreciation of Facebook and Instagram advertising products and an understanding of how scaled marketing channels like emails and ads can be used to engage with businesses. You should also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of advertising objectives and goals.

Content Marketing Manager, Small Business Marketing Responsibilities:

• Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions
• Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
• Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
• Produce customer-centric content that inspires and educates businesses
• ensure content is compelling and integrated across channels including emails, ads, web pages, videos and more
• Work with copywriters, designers and web developers to develop best-in-class marketing content
• Measure campaign initiatives and understand what makes content successful to iterate on those learnings
  
  

Minimum Qualifications:

• 5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
• Experience with online advertising industry and/or small and medium businesses
• Experience with managing or creating content for paid online media
• Experience working in a highly cross-functional, global organization
  
  

Preferred Qualifications:

• BA/BS degree
• Experience creating marketing strategies for global audiences
• Experience with advertising goals, challenges and needs
• Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas
• Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
• Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines
• Project management and communication experience
• Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
• Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
• Start-up experience
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$96,000/year to $143,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.