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The Communication Director in the distribution transformer manufacturing industry is responsible for developing and executing a comprehensive communication strategy that aligns with the company's business objectives. This strategic role involves managing internal and external communications, enhancing brand visibility, and ensuring consistent messaging across all platforms. The ideal candidate will have a strong background in corporate communications, public relations, and a deep understanding of the manufacturing landscape, particularly in the distribution transformer sector.
Develop and implement an integrated communication strategy that includes public relations, branding, marketing communications, and internal communications.
Lead the creation of compelling content that effectively communicates the company’s mission, products, and achievements to various audiences, including customers, partners, employees, and the media.
Manage the company's media relations strategy, building and maintaining strong relationships with industry journalists and influencers to enhance brand visibility and reputation.
Oversee the company's digital communication efforts, including the website, social media channels, and email marketing, ensuring consistency and engagement.
Coordinate with marketing and sales teams to align communication strategies with marketing initiatives and sales objectives.
Develop and manage crisis communication plans, acting as the primary spokesperson for the company in times of crisis to maintain brand integrity.
Organize and oversee corporate events, including press conferences, trade shows, and corporate meetings, ensuring the company is represented professionally.
Monitor and analyze communication activities' effectiveness, leveraging analytics to inform future strategies. Stay informed about industry trends, market dynamics, and competitive landscape to ensure the communication strategy remains relevant and impactful.
Foster a culture of clear and open communication within the company, providing guidance and support for internal communication initiatives.
Manage the communication team, setting objectives, and providing mentorship to support their professional development and the achievement of communication goals.
Develop and manage the communication budget, ensuring resources are used efficiently to maximize impact.
Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Minimum of 15 years of related experience with 5 or more in a communication leadership role, ideally within the manufacturing, engineering, or technology sectors.
Strong understanding of the distribution transformer manufacturing industry and technical products.
Proficiency in digital communication tools and platforms, including content management systems and social media.
Proven track record of developing and executing successful communication strategies.
Experience managing media relations, corporate branding, and crisis communication.
Demonstrated ability to lead and mentor a team of communication professionals.
Exceptional communication and storytelling skills, with the ability to convey complex technical information in a clear and compelling manner.
Strong leadership and team management abilities, with a focus on collaboration and professional development.
Strategic thinker with excellent analytical and problem-solving skills.
Highly organized and detail-oriented, with the capacity to manage multiple projects and priorities in a fast-paced environment.
Proactive and adaptive, with the ability to anticipate and respond to industry changes and business needs
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Electrical Equipment Manufacturing
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