Brand Manager
The Bazooka Companies, LLC
New York, NY
See who The Bazooka Companies, LLC has hired for this role
Pay found in job post
Retrieved from the description.
Base pay range
The Bazooka Companies, Inc. is seeking a Brand Manager in Innovation for our New York City headquarters.
With iconic brands including Ring Pop, Push Pop, Bazooka Bubble Gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US geared towards kids and kids at heart.
The Brand Manager role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB. Our goal is to develop compelling innovation that seeks to make the world a bit more fun. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.
Responsibilities
Reporting to the Director of Innovation, the Brand Manager will make tangible contributions to the Bazooka Companies through:
- Owning specific initiatives aimed at driving the business, including pioneering exploration and development of white space innovation areas. This will encompass
- Partnering with internal teams and inventors to develop new product ideas
- Managing and leading market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas
- Managing project timelines in collaboration with cross functional teams to make sure key projects milestones are met
- Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
- Contributing to creating the brand vision & strategy for cross-portfolio innovation, inclusive of the Back of Store and Ecomm channels
- Contributing, managing and executing annual business plans for ownership areas to ensure efficient & effective use of resources
- Assisting the Director in driving the assigned businesses to meet revenue & profit targets; including preparing marketing presentations and documents to facilitate management approvals
- Regular reporting to senior leaders on progress and alignment for strategies and execution
- Monitoring & analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans
- Budget tracking and invoice management
- Mentoring junior marketing professionals
Skills & Abilities
- Strategic mindset
- Creative thinking and ideation
- Proactive self-starter with a strong bias for action
- Detail-oriented
- Passion for the business
- Problem identification/solving
- Proven ability to manage and flawlessly execute multiple large priorities at once, in a timely fashion & with high quality output
- Strong cross-functional leadership
- Strong interpersonal & communication skills to drive alignment across the organization, with agencies and senior management
- Experience in branding and using insights to drive positioning and marketing
- Experience identifying white space opportunities and translating insights into focused strategies and action plans
- Demonstrated track record of commercialization execution
- Demonstrates strong accountability, collaboration, responsiveness without letting anything drop
- Proven ability to create strong stories and presentations for and present to senior leadership, retailers and others
- Ability to work with internal group or agency to develop compelling graphics and creative work
- Sound analytic skills including IRI analysis (or Nielsen)
- Experience in quantitative and qualitative market research
- Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics
- Strong financial understanding including budget management, costing and P&L management
- 4-5+ years CPG brand management
- Kid-focused, Confectionary, or Snack Food experience a plus
- E-Commerce experience a plus
- Bachelor’s degree required
$115,000 - $130,000
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Manufacturing
Referrals increase your chances of interviewing at The Bazooka Companies, LLC by 2x
See who you knowGet notified about new Brand Manager jobs in New York, NY.
Sign in to create job alertSimilar jobs
People also viewed
-
Director, Marketing (North America)
Director, Marketing (North America)
-
Brand Manager, Southern California
Brand Manager, Southern California
-
Associate Manager, Digital Marketing
Associate Manager, Digital Marketing
-
Associate Manager, Social Media & Influencer Marketing
Associate Manager, Social Media & Influencer Marketing
-
Director of Marketing
Director of Marketing
-
International Marketing Manager
International Marketing Manager
-
Consumer Product Marketing Manager
Consumer Product Marketing Manager
-
Retail Marketing Manager
Retail Marketing Manager
-
Senior Manager, Retail Marketing
Senior Manager, Retail Marketing
-
Brand Activation Manager
Brand Activation Manager
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More