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Responsible for the day-to-day maintenance and on-going projects for all local listings for Banfield Pet Hospital locations, via YEXT platform, Google business manager, Apple business manager, and Meta business suite.
This is a remote position.
Marketing Coordinator Responsibilities
Execute the day-to-day maintenance of all content on local listings, ensuring that hours, and contact information are up to date and accurate.
Work with Manager and team on strategy, planning and operationalization maximizing customer engagement to drive conversion.
Pull analytics on customer engagement from the Yext platform every 4 weeks.
Publish social posts weekly to all our listings.
Initiate testing ideas to support SEO/local listings strategies and gather Client learnings.
Complete assigned optimization projects in conjunction with manager and web ops team members.
Recommend optimizations in the local listings space by keeping up on digital marketing trends.
Implement systems and processes and/or operational improvements to better align and enhance efficiency for local listings.
Other Job Duties As Assigned.
Context and Scope
Deliver an optimal local listings experience to Clients and eventually visitors alike by working closely with colleagues within the Digital Marketing Team along with Marketing, CRM, Analytics, Finance, Hospital Operations, Call Center and IT departments.
Marketing Coordinator Qualifications
Required: Bachelor’s degree in Marketing or business administration or other related field of study, or equivalent years of experience in local SEO work.
Years of experience: 1 year in marketing, SEO, project management.
Preferred experience: Yext platform, or similar tool.
Required skills: Detail-oriented, capable of handling multiple projects at once, adept at dealing with ambiguity, forward thinking, proficiency with Microsoft Office Suite, demonstrated ability to collaborate with and influence with cross-functional partners.
Compensation: (DOE)
Benefits
Benefits are available to eligible VanderHouwen contractors and include coverage for medical, dental, vision, life insurance, short and long term disability, and matching 401k.
About VanderHouwen
VanderHouwen is an award-winning, Women-Owned, WBENC certified professional staffing firm. Founded in 1987, VanderHouwen has been successfully placing experienced professionals throughout the Pacific Northwest and nationwide. Our recruitment teams are highly specialized in either Technology and IT, Engineering, or Accounting and Finance career markets. Our recruiters value building meaningful, professional relationships with each candidate as well as developing honed knowledge of companies' staffing needs and workplaces. Partner with us to land your next exciting career.
VanderHouwen is an Equal Opportunity Employer and participates in E-Verify. VanderHouwen does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable local, state or federal civil rights laws.
Seniority level
Entry level
Employment type
Contract
Job function
Marketing and Sales
Industries
Staffing and Recruiting
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