Principal Product Marketing Manager
Principal Product Marketing Manager
Circle
Greater Seattle Area
See who Circle has hired for this role
Pay found in job post
Retrieved from the description.
Base pay range
What you’ll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What you’ll be responsible for:
Circle is looking for an experienced Principal Product Marketing Manager to define and drive Go-to-Market for Circle’s platform of developer tooling and blockchain infrastructure.
This role will report to our Senior Manager of Product Marketing and work on a dynamic, action-oriented team focused on this strategic product pillar.
Job responsibilities include:
- Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and platform narrative for developers
- Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
- Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
- Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1-pagers, battlecards, technical workshops, case studies)
- 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
- Deep knowledge of blockchain, digital currency, fintech, and capital markets
- Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
- Experience with driving GTM strategy and execution alongside highly cross-functional teams
- Highly independent and motivated to go deep in the tech and learn
- Thrives in unstructured environments and builds order in chaos
- Familiarity with Slack, Google Workspace, Coda, and macOS
- This position is eligible for day-one PERM sponsorship for qualified candidates.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $175,000 - $225,000
Annual Bonus Target: 17.5%
Also Included: Equity & Benefits (including medical, dental, vision and 401(k)). Circle has a discretionary vacation policy. We also provide 10 days of paid sick leave per year and 11 paid holidays per year in the U.S.
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Financial Services
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