Associate Director, Content Marketing
Directive
Greater Houston
See who Directive has hired for this role
At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs.
Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today!
OVERVIEW
Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.
ROLE & RESPONSIBILITIES
- Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod.
- Best Practices: AsD’s are directly responsible for ensuring that every one of their clients follows best practices across all channels and mediums. In particular -> LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content.
- Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes. You need to ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy
- Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication and expectation setting.
GOALS:
- NSM Attainment: 100%
- CSAT: 4.2+
- Bookings: $150k for each half of the year (total across pod for H1)
WHAT WE OFFER:
🏠 We have a set living wage at Directive
🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
BENEFITS TO SUPPORT THE WHOLE PERSON:
🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
💪 Physical - Gympass
🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
💰 Financial - Traditional and Roth 401(k) with a 3% company match
🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!
WORK ENVIRONMENT REQUIREMENTS:
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations to complete this application, interview, or any pre-employment testing or otherwise participate in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
ADDITIONAL INFORMATION:
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing -
Industries
Advertising Services and Marketing Services
Referrals increase your chances of interviewing at Directive by 2x
See who you knowFeatured Benefits
Inferred from the description for this job
-
Medical insurance -
Vision insurance -
Dental insurance -
401(k) -
Paid maternity leave -
Paid paternity leave
Get notified about new Content Director jobs in Greater Houston.
Sign in to create job alertSimilar jobs
People also viewed
-
Partner Marketing Manager - Silicon Vendors
Partner Marketing Manager - Silicon Vendors
-
Senior Product Marketing Manager, References (Remote)
Senior Product Marketing Manager, References (Remote)
-
Senior Growth Marketing Manager, CRO
Senior Growth Marketing Manager, CRO
-
Business Development Manager - Real Estate & Digital Marketing Solutions
Business Development Manager - Real Estate & Digital Marketing Solutions
-
Product Analyst
Product Analyst
-
Senior Account Manager, Affiliate Marketing
Senior Account Manager, Affiliate Marketing
-
Marketing And Development Intern
Marketing And Development Intern
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More