Director of Marketing

Our lifestyle hotel brand in Miami, FL is seeking a dynamic and experienced Director of Marketing to join our team. We are a brand that embodies luxury, style, and sophistication, offering unique experiences for our guests. As Director of Marketing for our lifestyle hotel brand in Miami, FL, you will be responsible for developing and implementing marketing strategies to drive brand awareness, engagement, and revenue growth. The ideal candidate will have relevant hotel marketing experience, with a focus on brand-led, lifestyle hotels. Experience working with large hotel brands is preferred.

If you are a marketing generalist with a passion for lifestyle hotels and a track record of driving results, we want to hear from you! Join our team in Miami, FL and be a part of an exciting and innovative brand that is redefining luxury hospitality. Apply today to take the next step in your marketing career with us.

Administrative & General

• Creates and executes annual marketing plan to budget, in consultation with hotel, restaurant, spa and other venue leaders as well as Davidson above property marketing leaders.
• Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests.
• Works with property revenue management to verify correct offer loading, verify offer is appropriately directed at relevant consumer groups.
• Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report out on results and adjust forward marketing plan. 
• Complete required month end reports.
• Partners with operations for optimal email collection.
• Manages hotel and restaurant website content.
• Manage campaigns and data collection for F&B, spa and HR channels.
• Partners with hotel department heads on coordination of marketing of events and PR activations.
• Manages the execution of seasonal promotions by working with hotel leaders to create programming.
• Create run of show for all activations and oversee activations personally when needed.
• Travel as required.

Media Relations

• Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management. 
• Reviews monthly report and holds agency accountable for reporting and results related to established Barcelona Principals report card KPIs.
• Works with agency to create compelling itineraries for writers and influencers and is available to greet or entertain each on site.
• Ensures prompt responses to reactive media inquiries.

Social Media

• Manage social media marketing budget.
• Manage social media agency, reviewing social media calendars before publishing and offering content where appropriate and needed.
• In absence of agency, manages social media channels directly.
• Prepares monthly report or repurposes agency report after digesting data, to include engagement rate, top posts, audience growth and go-forward campaigns and strategies.

Digital Marketing

• Manages digital agency to ensure that paid marketing strategies are informed with the most up to date market information and that they produce expected returns.
• Creates content for monthly email marketing campaigns; tracks and reports effectiveness.
• Reviews monthly digital report and works with agency to adjust campaigns where needed.
• Prepares monthly report or repurposes agency report after digesting data, to include return on ad spend, top referrers, top campaigns, top adwords, most visited pages, site traffic analysis and a recap of go-forward strategy and budget allocation.

Other & Traditional Marketing

• Assess the traditional and new print campaigns and manage budget accordingly.
• Create trackable offers for print campaigns whenever possible and report on effectiveness.
• Manage print deadlines and organize collaborators to meet milestone requirements.
• Manages all collateral content and creation within footprint.

• Five years’ experience in hotel marketing, digital or related professional field.
• Demonstrated competency managing outside agencies.
• Demonstrated competency in copywriting.
• Basic understanding of HTML.
• Excellent time management skills.
• Strong working knowledge of Instagram, Facebook, Twitter and LinkedIn.
• Excellent written and verbal communication skills.
• Competency in Adobe design programs.
• Average or better knowledge of Microsoft Excel.