Director of Marketing / PR

Job Description

Director of Communications (DoC)

Summary

The DoC is responsible for planning, development, and implementation of all the B. Hospitality Co. restaurants’

marketing strategies, marketing communications, advertising alongside the owners/partners. . The DoC oversees development and implementation of restaurant

collateral, website updates, marketing collateral, social media, and updates to public relations. The position direct reports to Phillip Walters, John Ross, and Henry Mizhquiri.

Essential Functions

Communications

• Maintain all internal communications between partners and new initiatives, holiday updates, projects, and
  
  

off-site events.

• Project lead all new initiatives, holiday updates, projects, and off-site event (you run point, and the team
  
  

takes direction with the hopeful result of deliverable in each department to you)

• Top goal is to maintain the most positive, polished version in all outreach to any external body whether
  
  

press, charity, new partnership, advertising or new project BHC entertains.

Marketing

• Define positioning of B. Hospitality Co. and its brands within the city, regional and national market
• Constantly work to improve B. Hospitality Co. and its concepts’ image through relationships and
  
  

messaging

• Ensure articulation of B. Hospitality Co. and its concepts image and position in the market. Assure
  
  

consistent communication of image and position when called upon.

• Act as B. Hospitality Co.’s representative with the media
• Participate in offsite events, charities, mixers, gatherings, and all like positive exposure engagements that
  
  

facilitates revenue opportunities for B. Hospitality Co Restaurants.

• Dines actively in all B. Hospitality Co. restaurants with influencers, reviewers, political movers, and other
  
  

“needle moving” people that positively affect the revenue opportunities of B. Hospitality Co. restaurants.

(Goal of 3-5 days/week after 90 days)

• Develop comps of like restaurants to our concepts to establish proper price points, trends, design acumen
  
  

(interior, flatware, glassware, plateware, lighting, music), and aide direction of our concepts

• Develop strategies to position B. Hospitality Co and its concepts more effectively to target markets
• Develop messaging and strategies for social media (Instagram, Twitter, Facebook, other)
• Work with all social media participants for outreach, and control the message effectively
• Create content and communicate with managers looking always to handle in house. (We also have a
  
  

graphic designer that charges by the hour - True Story Inc, to assist in extraordinary times)

• Coordinate all letterhead, logos, and branding with design - True Story Inc.
• Control in house electronic marketing (tv’s that post house content)
• Control in house marketing collateral updates for each concept (check presenters, chalkboards, menus)
• Coordinate all professional photo shoots with partners and cameraman, and work to archive all photos in
  
  

our server

• Total marketing for the group inclusive of comps, advertising, and associated expenses is 3% of sales
  
  

Public Relations

• Develop narrative about the restaurants in line with what our PR team (KLPR) is asking of our
  
  

restaurants and their tastemakers

• Maintain warm relationships (or create from cold), with major media outlets to stay top of mind with
  
  

stories, pieces, and top lists upon request from our PR team.

• To align our brands with other like restaurant brands in regard to story hits, of equal acclaim & respect
• Maintain ethos that PR is the best marketing and setup our PR team with success.
  
  

Advertising

• Analyze several advertising example’s effectiveness per on premise, polished casual restaurant concepts
• Analyze costing through bids to establish a plan, and path for advertising and propose to
  
  

owners/partners

• Track advertising budget
  
  

Social Media

• Maintain company accounts for Instagram, Facebook, Twitter, Tik Tock and any further upcoming
  
  

technologies partners deem necessary to further the brands.

• Provide content for each platform, for each restaurant, and the overall company on a frequency approved
  
  

by partners

• Track and present market engagement to partners monthly
  
  

Photography

• Shoot, catalog, and reference all company (non-print) pictures of food, beverage, space, teammates, etc. to
  
  

further restaurant and company brand.

• Polish, manipulate, and integrate photography in reference to ongoing advertising, social media, and
  
  

internal communications for guests within each restaurant

New Concepts

• Work directly with partners as “part time” assistant when developing and implementing new concepts.
• Serve as recorder when meeting with designers, architects, graphics design to maintain the minutes of
  
  

group conversations with the goal of keeping projects focused and building off each meeting by not losing

previous meeting content.

Qualifications

• College degree is preferred and degree in marketing or communication preferred
• A combination of practical experience and education will be considered as an alternative.
• Knowledge of computers (Office Suite, Adobe, In Design, Opentable, Instagram, Tick Tock, Twitter,
  
  

Facebook).

• Must be eligible to work in the United States.
• Must agree to background and credit check.
  
  

JOB SPECIFICATIONS

• Self-discipline, initiative, leadership ability and outgoing.
• Pleasant, polite manner and a neat and clean appearance.
• Ability to motivate and excite management teams to meet goals - energy must be always excellent
• Must be able to handle the pressures of simultaneously coordinating a wide range of activities and
  
  

recommend appropriate solutions to restaurant problems.

• Must possess good communication skills for dealing with diverse staff.
• Ability to coordinate multiple tasks such as food, beverage and labor cost while maintaining required
  
  

standards of operation in daily restaurant activities.

• Ability to determine applicability of experience and qualifications of job applicants.
  
  

Accountabilities

• Maintain weekly communication and updates to Phillip Walters, John Ross and Henry Mizhquiri.
• Create a weekly calendar time to present current path on ongoing projects, new projects, and accord
  
  

responsibilities with all partners

More detail about Formento's part of B. Hospitality Co., please visit https://culinaryagents.com/entities/18999-Formento%2527s