Copywriter

Evenflo Company Inc

Job Profile: Copywriter

Reports To: Executive Creative Director

As part of the Marketing team, the Copywriter will develop copy for a wide variety of projects across the Evenflo brand; including but not limited to: launch campaigns, site copy, blog posts, landing pages, CRM and promotional campaigns, and product messaging. This role is to communicate the utility and value of the Evenflo brand and products portfolio to the world. The copywriter will write compelling copy for a variety of project types and work closely with the marketing, product and digital teams during launches and campaigns to produce creative and revenue-generating content.

Responsibilities

With a primary focus to create and craft engaging marketing campaigns, the copywriter will be responsible for messaging and copy for the following types of projects, with the management of quality and accuracy of content that supports launches and our brand:

• Lead copy development for a variety of written materials: website content /copy, landing pages, new product launch campaign, digital and promotional campaigns, CRM campaigns, social, and in-product messaging
• Ability to understand, articulate and create copy and campaign ideas in alignment with marketing briefs
• Partner closely with Art team to support campaign development efforts
• Create quality, error-free, on-time copy for marketing and product deliverables
• Comfortable with presenting ideas, working under deadlines and creating presentations
• Ability to iterate quickly and effectively in response to feedback
• Edit and rework copy received from product managers, digital partners and sales organization at the direction of the Creative Director and Sr. Copywriter
• Comfortable with crafting product names, taglines
• Write conversion-driving content: CTAs, Headlines, subheads
• Write concise, engaging content using best practices for the given channel/medium
• Experience with SEO/SEM content and copy practices
• Help support our content strategy in alignment with agency partners
• Work with other members of the marketing team to ensure the content strategy complements and amplifies all marketing initiatives
• Aid in the creation of new brand style guide
• Maintain copy guide for Evenflo brand
• Support in peer review process and proofreading of marketing materials
• Experience and comfort with both digital and printed materials, the process and nuances between the channels
• Able to leverage Adobe Suite, Microsoft SharePoint, and creative workflow tool (ASANA) as it aligns to organizational and departmental processes
  
  

Required

• Bachelor's or better, Degree in journalism, English or Marketing
  
  

Required

• Experience within consumer-packaged goods industry or a market agency
• Baby category experience
• Experience with writing for regulated or safety products
• Supervisory/Mentor experience
• 5-7 years:Marketing experience
  
  

EXPECTED BEHAVIORAL NORMS:

RESPECT: Be professional and mindful. There’s so much to be proud of in our workplace—let’s show it. When there’s room to offer feedback, let’s be constructive about it. When a colleague deserves praise, let’s be loud and genuine about it. We can make our company even stronger by building each other up and practicing deliberate acts of kindness.

COMMUNICATION: Be clear, stay connected. Let’s leave nothing to interpretation. If we sense static, let’s commit to picking up the phone and talking things through. We can avoid communication breakdowns by being direct, transparent and respectful with colleagues; responding in a timely manner; and never leave each other guessing.

COLLABORATION: Put we above I. Let’s strive to break down silos; welcome input and ideas from anywhere and any title; listen and encourage all voices at the table; and work seamlessly across disciplines and as an integrated team to achieve goals and drive success.

ACCOUNTABILITY: Own it. Let’s embrace our individual responsibilities, own our deadlines and never point fingers. Our workplace becomes even more rewarding when we share in each other’s successes and failures; run buttoned up, timely meetings; say what we mean and do what we say.

INCLUSION: We welcome you—the whole you. Your background, your culture, your ethnicity, your unique experiences, your way of looking at the world. We truly believe that your individuality helps us create a diverse, inclusive and inspired workplace in which every ethnicity, nationality, religion, elder status, family structure and gender identity is embraced and valued. We also welcome your passion for making the lives of children, your co-workers, and our company better. Because as different as we are, that’s the common theme that will always keep us moving forward—together.

CREATIVITY: Be bold, brave and unexpected. Let’s push ideas until they scare us a little bit. Because it’s there, in uncharted creative territory, where we find breakthroughs that help our company lead vs. follow. Let’s keep exploring and being curious students of the world. Every day, let’s find ways to inspire each other, draw out cool thinking, and get behind great ideas that bring us all up.

POSITIVITY: Always see the good. When we arrive at work, let’s check negative feelings at the door. The workday feels a lot happier and healthier when we each see the good in our peers, our work, ourselves. Let’s work together to view challenges as opportunities and always know that the right attitude can change everything.

EEO-M/F/DISABLED/VETS EMPLOYER