Manager, Channel Management

At Pfizer we make medicines and vaccines that change patients' lives with a global reach of over 780 million patients.

Pfizer Digital is the organization charged with winning the digital race in the pharmaceutical industry. We apply our expertise in technology, innovation and our business to support Pfizer in this mission.

The Biopharma, Patient & CDI (C4) team builds and maintains the platforms and capabilities that enable Pfizer Business Units to connect digitally with our external customers and effectively engage and collaborate across teams internally.  This includes all digital (web, mobile, omni-channel, & devices) products, platforms, services, and experiences in service of patients, HCPs, payors, pharmacists, or clinical sites. We build advanced cloud-based technology solutions at a global scale that positively impact Pfizer business performance.

Patient and Marketplace Corp. Affairs: Within C4, the Patient and Marketplace Corp. Affairs team is accountable for delivering patient-facing digital companions and external marketplace solutions to increase customer value and simplify specialty pharma services to ensure patients can acquire Pfizer breakthroughs.

The U.S. Channels and Global Web Experience team directly owns and operates Pfizer.com, the operation of our primary U.S. corporate social channels. The team balances the needs of Pfizer’s audiences with what Pfizer wishes to communicate, maximizing the effectiveness of both. The team works closely with the peer Content team to ensure the execution of their editorial strategies across all channels, as well with the various content owners throughout the company that contribute material to Pfizer.com.

The team works closely with the peer Corporate Affairs editorial messaging team to ensure the execution of their editorial strategies across all channels, as well with the various content owners throughout the company that contribute material to Pfizer.com.

The Channel Management Manager will be working with fellow team members to ensure the smooth operation of Pfizer’s corporate web and social channels (roughly 60% focused on web, 40% focused on social).

For our web channels, primarily Pfizer.com, the designated colleague will serve as a principal contact for content owners throughout the company. This role involves interpreting their requests and translating them into tangible results on the website. Responsibilities include updating existing content, actively creating new pages and sections, determining the layout and display of materials, and occasionally rejecting requests that do not align with the strategic objectives of our external web presence.

As the primary implementer of site changes, the Manager will uphold and defend our web and global brand standards, ensuring that all content adheres to the Visual Identity, User Experience, and foundational content guidelines established for our web channels. Additionally, while evaluating requests, the colleague may propose enhancements and improvements to these standards.

The colleague is also responsible for troubleshooting and testing functional elements of our web templates, leveraging expert experience within the web development discipline. This role requires a solid understanding of interdisciplinary skills in graphic design, information architecture, search engine optimization, accessibility, and mobile responsiveness.

The colleague will also act as the primary contact for managing Pfizer’s corporate social media platforms (Facebook, X (Twitter), Instagram, LinkedIn and YouTube) and will include posting organic, time-sensitive, content across all social platforms. The role will serve as a technical liaison between the business and Digital and may require troubleshooting of social media channels as necessary. The role is expected to be a Subject Matter Expert across all of Pfizer’s social media channels, providing guidance, adherence to standards and technical support as needed. The role will also support the teams generating comprehensive metrics reports across all social channels. This role is the last step in the process of publishing social content to our global audience.

The Channel Management Manager reports to the Director, Channel Management within the Digital function at Pfizer. Day-to-day, the Manager takes direction from the Senior Manager, Channel Management to help prioritize and balance team tasks overall. The Manger will also work closely with the Director, Channel Management on externally facing web projects that focus on increasing user experience, information architecture and the overall journey of the user.

Role Responsibilities

This role will:

• Manage hundreds of change requests annually for Pfizer.com, arriving through multiple avenues. Requires the ability to evaluate requests andprovide direction on standardized/modular design and UI/UX best practices. This role will include monitoring email requests, assisting customers in the entry of content in web-based content management systems, independently troubleshooting customer access difficulties and correction of difficult coding issues, logging of all requests into our Zendesk tracking system, updating and maintenance of other forms of work reporting and tracking.
• Must be able to leverage expert front-end and back-end web knowledge and experience to make recommendations that affect/enhance functional and user experience challenges on our corporate and global websites. This may include guiding others through requirements and use of prototyping.
• Manage the regular interaction with web developers, receiving requirements from the channel management senior manager/director and overseeing their implementation. This role would ensure that development teams have a firm understanding of the desired outcome of any requested work, review any implementation to ensure it is being done in the most efficient, sustainable manner, conduct user acceptance testing, provide feedback on progress and oversee the deployment of updates, changes and fixes.
• Actively seek out opportunities to standardize and modularize common Drupal components, leveraging their expert current front-end and back-end experience to make educated recommendations. This includes the ability to prototype recommendations when applicable.
• Must be independently able to leverage expert use of image editing tools (i.e. Photoshop, Adobe Illustrator) to perform advanced image manipulation, color-correction, cropping and resizing while strictly adhering to best-in-class compression standards for Drupal/Pfizer.com.
• Support colleagues in Corporate Affairs by executing time-sensitive organic posts to Pfizer’s various social platforms and channels. These include X (Twitter), Instagram, Facebook, LinkedIn and YouTube. Responsibilities also include:
• Utilization of the Sprinklr platform to manage/schedule posts and other related content
• Assist the Data Analytics team, as an administrator, to ensure tags are correct for metrics and reporting purposes
• Proofreading of manuscript and social copy to look for inaccuracies, punctuation errors prior to pushing live
• Image manipulation to support all various social platform requirements
• Troubleshoot/diagnose/resolve any errors/issues related to social platforms/channels (including Sprinklr and Newscred/Welcome)
  

Qualifications

• Applicant must have a Bachelor’s degree with five years of relevant experience in a fast-paced web development environment within a large, complex organization; OR Master’s degree with three years of relevant experience; OR Associate's degree with eight years of relevant experience; OR Ph.D. with 0+ years of experience; OR 10 years of relevant experience with a high school diploma or equivalent
• Experience in healthcare/pharma sector preferred.
• Expert front-end Drupal CMS (content management, structure, navigation) development and solid understanding of interdisciplinary skills in graphic design, information architecture, search engine optimization, accessibility and mobile responsiveness.
• Leverage expert knowledge and experience to troubleshoot Drupal front-end and back-end problems as well as come up with new ideas and prototype concepts.
• Excellent verbal and written communication skills; ability to convey complex ideas to colleagues and external audiences.
• Deep understanding of HTML, CSS, XML and JavaScript as well as other core languages required in the context of Drupal development
• Expert use of Photoshop and Abode Illustrator with a focus on advanced compression techniques for web applications
• Ability to troubleshoot problems and work well under tight timelines
• Demonstrated initiative, creativity, and strategic, analytical and leadership capabilities
• Knowledge and experience with social media and digital communications
• Demonstrated ability to work effectively in a team-based environment and with multiple internal and external stakeholders; influence/negotiation skills and relationship management capabilities a must.
• Strong communication planning, execution and process management skills
• Strong interpersonal skills to quickly build rapport and credibility with Pfizer internal and external stakeholders
  
  

Certifications/ Training

• Any relevant degrees towards these qualifications is preferred, though aptitude in the skills is prioritized
  
  

Non-standard Work Schedule, Travel Or Environment Requirements

Supporting urgent business communications on our web & social channels may rarely require work outside of normal business hours, including early mornings, late nights and weekends as needs (and news cycles) demand.

Other Job Details:

• Last Date to Apply for Job: August 23, 2024
• Additional Location Information: Tampa, FL; New York City, NY
• Work Location Assignment: Flexible. Must be able to work from assigned Pfizer office 2-3 days per week, or as needed by the business
  
  

The annual base salary for this position ranges from $93,500.00 to $155,900.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 12.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

• The annual base salary for this position in Tampa, FL ranges from $84,200.00 to $140,400.00.
  
  

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

Public Affairs & Communication