Marketing Director

Job Title: Marketing Director

Location: New York, NY

Salary: $170k - $200k

About the Company:

Our client is a global leader in video advertising solutions, known for delivering innovative and impactful ad experiences. They leverage AI-driven technology and data insights to help brands connect with their audiences in meaningful ways. As they continue to expand their presence, they are seeking a strategic and hands-on Marketing Director to lead their marketing efforts in the US.

Position Overview:

The Marketing Director will be responsible for owning the entire marketing mix in the US, driving brand awareness, lead generation, and customer engagement. This role is ideal for a marketing professional with a deep understanding of the adtech landscape, who can craft and execute integrated marketing strategies that align with business objectives.

Key Responsibilities:

In this role, you will develop and implement a comprehensive marketing strategy covering all aspects of the marketing mix, including digital, content, social media, PR, events, and partnerships. You will drive brand positioning and messaging, lead demand generation efforts, and manage content creation to support sales initiatives. Additionally, you will oversee industry events, collaborate with cross-functional teams, monitor market trends, and manage the marketing budget to ensure maximum ROI.

Qualifications:

The ideal candidate will have a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) and 6+ years of experience in marketing, with a strong background in adtech or digital advertising. You should have a proven ability to execute successful marketing strategies across multiple channels, strong leadership skills, and excellent communication, analytical, and project management abilities. Proficiency in marketing automation tools, CRM systems, and analytics platforms is also required.