Email Marketing Associate

At Theory, we create clothes that matter, that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live.

Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world, to the innovation and craftsmanship at our atelier in New York’s Meatpacking District, the integrity of our process is just as important as our final product.

In 2004, Theory was acquired by Fast Retailing, spurring international expansion of the brand. Operating 440 stores worldwide, today Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.

Become an integral part of an emerging business for Theory. We are looking for an Email Marketing Associate to join our Digital Marketing team. This position is responsible for the day-to-day management, execution and analysis of email campaigns. The position will report into the Senior Manager of Email Marketing.

Responsibilities

• Manage the email calendar and communicate updates and changes with cross-functional partners
• Brief email campaigns to creative designers and copywriters
• Build email campaigns in ESP, send tests, QA, approve and schedule for deployment
• Report on and analyze email performance, suggest improvements and act on those recommendations
• Manage test and learn campaign execution through email in order to maximize KPIs
• Partner with the ESP and other relevant third party vendors
• Assist with all ad-hoc projects related to customer lifecycle
• Collaborate with merchandising, e-commerce, and brand marketing teams to support overall business objectives.

Qualifications

• Bachelor’s Degree
• Minimum 3-4 years experience in a similar email marketing or CRM role, ideally within a fashion retail environment
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
• Solid understanding of email KPIs and deriving insights for wider business reporting and actions
• Previous ESP exposure preferred ie Listrak, Salesforce, Cheetah, Oracle
• Excellent attention to detail
• Meticulous organization, self-motivated with a flexible approach to the work required
• Must exercise independent judgment and initiative within established guidelines
• Excellent writing, speaking, and presentation skills
• Ability to multi-task in a fast-paced environment, teamwork and relationship building

Salary range: $72,000.00 -80,000.00*

*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.

As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

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