Head of Growth

"I not only use all the brains that I have, but all that I can borrow." 

— Woodrow Wilson

Hopps is redefining what it means to give and get help in a new generation of humans and AI, a world where both will co-exist and power each other.

At our core, we are solving a problem that all of us have felt: while working on something, we get stuck. Whether it's with a tool (Facebook Ads, Webflow, Airtable, Sheets) or a new skill we have to pick up, we all have to try and solve our roadblock by browsing for hours looking for help, watching YouTube videos, Googling around, or asking ChatGPT.

Hopps is the new solution to getting unstuck. Type in your problem, and within minutes a vetted expert is on your screen walking you through the solution: "Do this, do that, okay click here, click this, voila, done".

It's a truly magical experience.

Our vision just helped us close a Series A round and we are now looking to double down on growth and team.

Role Description

We are seeking a scrappy yet systems-thinking Head of Growth to take on the demand side of the Hopps marketplace. As the first GTM exec at Hopps, you will play a pivotal role in helping us better understand our users’ needs and behaviors, building core GTM processes, standing up a growth team, and architecting multiple inbound and outbound channels to be repeatable and scalable.

A little more detail:

• Lead and build product marketing efforts to better understand ICP / user journey and drive improvements to positioning
• Recruit, hire, and manage a growth team, including (at least) a content manager and a growth marketer
• Own all marketing budget and hold accountability for return on marketing spend
• Oversee existing channels including SEM, email marketing, and referrals
• Run scrappy experiments to unlock effective new channels and strategies

Qualifications

• 5+ years of experience in marketing or a related field (e.g. growth marketing, performance marketing, SEO, product marketing, etc.)
• Experience with content marketing and standing up content as a foundational pillar
• Experience with paid marketing (e.g. Google Ads, FB ads, etc.)
• Familiarity with marketing tech stack (e.g. marketing automation platforms, email service providers, content management systems, etc.)
• Superb attention to detail
• Analytical prowess — you should delight in taking nebulous challenges and breaking them down into bite-size pieces that can be tackled
• Proactive self-starter who is comfortable working in a dynamic, fast-paced environment with little structure or guidance
• Marketing Analytics and Web Analytics proficiency
• Experience in Growth Hacking
• Strong analytical and problem-solving skills
• Excellent communication and collaboration abilities
• Knowledge of digital marketing trends and tools
• Bachelor's degree in Marketing, Business, or related field
• Certifications in Google Analytics or other relevant platforms