Product Marketing Manager (GTM), Creator & Creative Solutions - Los Angeles

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Global Product Marketing Team for Creative & Creators drives go-to-market efforts for key products and features across TikTok One Creative Suite and TikTok Symphony. TikTok One serves as the central hub for all creative solutions on TikTok, enabling advertisers to commission authentic ad creatives or branded content from creators, collaborate with vetted partners and production agencies, and leverage insights that enhance creativity and sharpen the skills needed for high-impact ad campaigns. TikTok Symphony, a suite of generative AI tools, elevates TikTok content creation by streamlining the process— from scriptwriting to video production and asset optimization—ensuring that businesses can create content efficiently and effectively.

As the Global Product Marketing Manager for Creative, you will lead the strategic development, testing, launch, and ongoing marketing and education for Creative products, features, and programs. Our products empower the entire TikTok ecosystem—brands, creators, agencies, talent managers, producers, and more—making ad creatives and branded content accessible and affordable for all advertisers. This role is highly cross-functional, collaborating with teams across product, regional product marketing, product operations, sales, business marketing, policy, and legal. It is ideal for candidates with a broad and deep experience in both inbound product marketing (product ideation, research, market requirement documents) and outbound product marketing (client-facing go-to-market planning, education, and content).

Responsibilities:
- Lead product testing and outbound go-to-market efforts for priority Creative products and features. This includes defining the GTM strategy, audience segmentation, product and feature naming, value propositions, content strategy, enablement, education, and post-launch optimizations.
- Partner with data science, user research, business intelligence, and product managers on inbound product marketing efforts. This involves identifying, sizing, and prioritizing high-potential market segments for product and platform expansion, focusing on top verticals, channels, and regions globally. Build strong business cases for innovative products and partner with the product team to refine the Creative roadmap.
- Set and own measurable goals for product adoption by leveraging cross-functional relationships across Product, Product Operations, Data Science, and regional Product Marketing teams.
- Act as the voice of the customer to influence cross-functional strategies. Use cross-TikTok resources to gain support for product launches while setting realistic expectations during ideation, development, and launch.
- Proactively document and communicate product and policy updates with stakeholders across TikTok.

Qualifications

Minimum Qualifications:
- BA/BS degree or equivalent practical experience.
- 5+ years of product marketing or go-to-market experience with a proven track record of launching products across multiple regions globally.
- Deep understanding of the creator economy, digital advertising, or AI-generated content.
- Excellent written, verbal, and professional communication skills.
- Highly data-driven with strong analytical skills for decision-making.
- A proactive, accountable, and solution-oriented team player.

Preferred Qualifications:
- Experience launching creative or creator monetization tools and/or solutions.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $232600 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​