Creator Marketing Lead

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness & adoption and amplify key creator narratives.

Responsibilities
- Develop, refine and execute the global Creator Marketing Strategy in support of the overall Creator Team mission to inspire and support creators to reach their personal and professional aspirations through content
- Drive global creator marketing initiatives working seamlessly across cross-functional and internal teams to deliver impact to key creator marketing objectives and achieving key metric targets
- Create and distribute scalable playbooks to standardize and guide regional/local stakeholders in how they execute creator events and campaigns locally, ensuring ongoing collaboration and consultation with these stakeholders
- Design and implement campaigns targeting TikTok and non-TikTok creators to build trust, foster community & connection, improve creator perception, and boost product adoption across key creator narratives.
- Deliver best-in-class creator events, including TikTok-owned events such as TikTok Awards and Creator Summits, as well as industry events in line with business objectives and with a measurement-driven approach
- Drive the product marketing (PMM) responsibilities for creator-targeted products, including GTM (go to market) strategy, creative, media and measurement.
- Analyze product goals and issues in order to create high level strategies to address key product awareness and engagement issues through creator marketing-led solutions
- Establish regular communication channels, feedback loops and operational processes with regional/local stakeholders to collect and consolidate feedback on creator campaigns and events to adapt and improve the Creator Marketing Strategy going forward
- Optimize the efficiency of on and off platform marketing channels to drive greater conversion of the team's creator campaigns and events.
- Develop and implement the @TikTokCreators social media strategy and oversee social agency support.
- Lead, mentor, and develop the Creator Marketing team, fostering a collaborative and innovative team culture.

Qualifications

Minimum qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
- Significant years of marketing experience and command of core marketing competencies, with a focus on creator and/or product marketing.
- Strong project management & time management skills, with keen ability to coordinate with cross-functional teams.
- Strong understanding of the creator ecosystem and experience working with creators across various platforms.
- Excellent strategic thinking and planning skills, with the ability to translate business objectives into actionable marketing strategies.
- Experience working with local/regional/global teams and delivering work that resonates across markets.
- Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.

Preferred qualifications
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously
- Proven track record in developing and executing large-scale events and marketing campaigns.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $167960 - $297920 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: ​

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. ​

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. ​

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​