Senior Director - Brand Marketing

Driving Infinite Possibilities Within A Diversified, Global Organization

Senior Director - Brand Marketing

The future is what you make it!

When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.

That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings safe and even making it possible to breathe on Mars.

This is a rare opportunity to contribute in helping Honeywell build a future and become one of the most recognized brands in the world while delivering on its commitment to Diversity and inclusion, societal equity and environmental improvement. Already a Fortune 100 company, you will lead our efforts in designing and maintaining Honeywell and its brand assets across the industries.

Key Responsibilities

Lead a team that oversees Honeywell’s brand, creative, visuals, events, branding in customer experience centers. This role includes:

Creating and executing a multi-phased plan to expand our brand among customers, shareholders and new business opportunities and initiatives

Collaboration with cross-functional teams and strong leadership skills will be key in launching new products and initiatives.

Developing a strategy to incorporate our brand promise and pillars across all customer-facing marketing and communication channels.

Work with cross-functional teams in the campaign planning process to ensure consistency in use of brand and its positioning.

Managing (and governing) our Brand Guidelines across the company

Directly managing and developing a global team and budgets; and matrix leadership and management

Directing agencies and contractors related to brand activities

Operational Excellence – constantly improving scale, optimization and productivity

Coaching and training Honeywell employees about the brand

Partnering with Analytics to deepen understanding of our customer and factors that build trust and brand affinity and the tools to measure, analyze and optimize efforts and identify impact and opportunities for brand improvement

You Must Have

10+ years of working in a fast-paced, high-volume corporate or agency environment

10+ years of experience in brand marketing and strategy, advertising and/or marketing planning along with proven demand-generation and campaign execution

Experience and familiarity with key marketing platforms and tools, including Adobe, Workfront, Salesforce and Marketo

WE VALUE

Fortune 500 work experience in marketing

Bachelor’s degree in business or marketing

Ability to thrive within an organization with a degree of ambiguity and fast pace; organizational aptitude and ability to multi-task and manage a high-volume, high-visibility function

3 years managing a global brand

Creative thinking and problem-solving abilities

Strong leadership and team management skills

Ability to adapt to changing market trends

Experience managing a decentralized, global team

A “win and have fun” and inventive spirit and approach to work and projects

A commitment to shared success

Additional Information

• JOB ID: req453475
• Category: Marketing
• Location: 855 S Mint St,Charlotte,North Carolina,28202,United States
• Exempt

Global (ALL)

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.