Marketing & Web Content Manager ( ON -SITE - NOT REMOTE )
Marketing & Web Content Manager ( ON -SITE - NOT REMOTE )
SWCORP
Miami, FL
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Job Description: Marketing and Web Content Manager
Company: SWCORP (ANZZI, Atlantis Whirlpools, Meditub, SteamSpa)
Location: Miami, FL
About Us:
SWCORP is a leader in luxury bath products, managing brands like ANZZI, Atlantis Whirlpools, Meditub, and SteamSpa. We deliver high-end kitchen and bath fixtures, whirlpool bathtubs, walk-in tubs, and steam bath generators, combining aesthetic appeal with top-tier functionality. Our mission is to redefine bathing experiences by making luxury accessible to all.
Position Overview:
We are seeking an experienced Marketing and Web Content Manager with strong digital marketing, web content management, and graphic design skills. This role requires familiarity with web development and design to ensure that our online platforms are engaging, user-friendly, and aligned with our brand values.
Key Responsibilities:
Website Management:
- Oversee day-to-day management of all SWCORP websites, ensuring content is up-to-date and accurate.
- Collaborate with IT and design teams to implement website updates, enhancements, and new features.
- Monitor website performance, user experience, and analytics to continuously improve site functionality and engagement.
- Work with web developers to troubleshoot and resolve any technical issues on the website.
Content Creation and Management:
- Develop, curate, and manage high-quality content across our websites, social media channels, and email marketing campaigns.
- Coordinate with product development and marketing teams to ensure content accurately reflects the brand's voice and product offerings.
- Create compelling product descriptions, blog posts, and other digital content that resonates with our target audience.
Digital Marketing and SEO:
- Lead SEO strategy to increase organic traffic and improve search engine rankings.
- Plan and execute digital marketing campaigns, including PPC, email marketing, and social media advertising.
- Analyze campaign performance and adjust strategies to maximize ROI.
Graphic Design:
- Collaborate with the design team to produce engaging visuals for web and marketing content.
- Ensure all graphic elements are consistent with brand guidelines and enhance the overall user experience.
Web Development and Design:
- Work closely with web developers to design and implement website features that improve user experience and align with best practices.
- Ensure that all website designs are responsive, accessible, and optimized for various devices and browsers.
Collaboration and Project Management:
- Coordinate marketing efforts and product launches with cross-functional teams.
- Manage external vendors, including digital agencies and content creators, to support marketing initiatives.
Brand Promotion and Social Media:
- Manage and grow the company’s social media presence across platforms such as Instagram, Facebook, and LinkedIn.
- Engage with online communities, respond to customer inquiries, and foster positive brand relationships.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
- 3-5 years of experience in digital marketing, web content management, or a similar role.
- Strong understanding of SEO, SEM, and digital marketing best practices.
- Proficiency in content management systems (CMS) and web analytics tools.
- Familiarity with web development and design principles, including HTML, CSS, and responsive design.
- Experience with graphic design software such as Adobe Creative Suite.
- Excellent communication skills and a keen eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
Why Join Us?
At SWCORP, we foster a workplace where creativity and innovation thrive. As a Marketing and Web Content Manager, you will play a key role in shaping the future of our brands and contributing to our mission of making luxury bath products accessible to all.
How to Apply:
Interested candidates should apply by sending their resume and a portfolio of relevant work.
Equal Opportunity Employer:
SWCORP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Wholesale
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