Communications Manager

This position is the driving force behind internal brand communications. This position is responsible for internal communications serving our business owners and external communications to consumers.

Responsibilities

• Collaborate with brand executives, operations, marketing, business owners and vendor partners to refine brand’s voice and personality.
• Develop and implement a comprehensive brand content calendar across digital, print, social, public relations, etc. to elevate brand awareness
• Manage day-to-day relationship with PR agency, including national pitch opportunities, franchisee stories, and network activation.
• Work with digital marketing partner to optimize educational content for organic SEO growth.
• Assist business network with local marketing efforts, including writing requests, local social media and blogs, customer communication, community involvement, and other miscellaneous requests
• Assist operational team with various tasks, including development of internal network emails, script and presentation design support, virtual and on-site event support, reviewing network documents, and more.
• Create and manage organic social media content at both the corporate and local franchisee levels. Monitor social media KPIs for performance and identify areas for improvement.
• Coordinate the production of promotional materials including releases, media kits, and presentations
• Use social media to tell our story in creative and inspiring ways that resonate with various audiences
• Manage website content and design to ensure delivery of clear and creative content

Qualifications

• A bachelor’s degree in Journalism, Public Relations, Communications or English
• 3-4 years' of experience in communications operations
• Experience posting and formatting content using a Content Management System (CMS)
• Excellent written and verbal communication skills