Director, Affiliate Marketing

Director, Affiliate Marketing

New York, NY, United States

Full time Schedule

$129,840

-

$216,480

Annually*

* based on job, location, and schedule

Job Description

Bring Your Amazing Self to Work

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Our customers come to us for fashion, value and celebration.

Macy’s Marketing delivers a healthy, profitable customer franchise that is growing through engagement and acquisition. Our team leads strategic initiatives such as personalization and monetization, as well as our Star Rewards Loyalty program.

Take the helm of one of the world’s most beloved brands and help bring it to life for our customers. As part of our team, you’ll own, guide, and direct marketing efforts, motivating our customers to strengthen their relationship with our brand. Constantly creating, innovating, and exploring the new, you’ll drive customer engagement and loyalty while sparking excitement.

Job Overview

The Macy’s Marketing team is seeking an accomplished Affiliate Marketing Director to lead the transformation for the channel. The ideal candidate will have extensive experience across different categories of affiliates, leveraging industry insights to take performance to the next level. This leader will be skilled at building both internal and external relationships, well versed in creative solutions that drive results, and a team member that others can learn from and collaborate with.

You will lead the development, execution and analysis of the affiliate marketing strategy, working closely with external partners and liaise with internal teams to drive promotions and marketing programs to generate qualified traffic and sales. You will lead key relationships with publishers, Macy’s affiliate agency and proactively explore ways to expand our relationship with existing publishers. You will be responsible for the direct management of the affiliate marketing team, delivering clear direction and support as needed.

The ideal candidate must be a change agent that is highly collaborative, a self-starter who is able to work in a fast-paced environment and have a proven record of managing a high performing team. Strong communication skills are essential in this role, as the Affiliate Director will be integral in delivering information across a diverse set of internal stakeholders and external partners.

What You Will Do

• Senior point of contact for affiliate marketing.
• Develop and implement comprehensive affiliate strategies to drive performance growth at the partner and category level.
• Maintain and grow direct relationships with affiliate partners by engaging in regular communication and owning partner-level strategy/planning/optimization.
• Monitor affiliate program performance metrics daily; provide optimization guidance to agency and team to appropriately react to business based on metrics.
• Provide internal business partners with weekly/monthly/quarterly reporting on program performance along with recommendations on opportunities for growth.
• Proactively monitor competitive landscape, synthesize insights, and provide thought-leadership to internal partners.
• Work with technology team on implementing new or enhancing existing partner data feeds related to the affiliate program (e.g. product feeds, mobile app tracking, etc).
• Lead key projects in support of enterprise priorities and develop testing plans to achieve revenue goals.

Skills You Will Need

Retail Industry Knowledge: Passion for and knowledge of the retail industry and will have backgrounds in large-scale, omni-channel retail, with proven ability to persistently increase traffic, conversion & sales.

Analytical Skills: Strong analytical and database skills, coupled with visual presentation capabilities. Experienced in delivering value across the full customer journey (awareness, consideration, and demand) while optimizing various KPIs, and proficient with different attribution methodologies (e.g., last click and multi-touch) and measurement systems.

Organization and Attention to Detail: Exceptional organizational skills with a keen eye for detail. Ability to develop and maintain efficient systems of organization.

Project Management: Proficient in project and process management, capable of effectively managing workload, priorities, and timelines, with a background in large-scale, omni-channel retail and a proven ability to increase click share, traffic, conversion, and sales.

Communication Skills: Excellent written and oral communication skills. Ability to think analytically and pragmatically, and effectively communicate with cross-functional teams and executives.

Initiative and Problem-Solving: Self-starter with strong problem-solving skills and the ability to take initiative.

Interpersonal Skills: Excellent interpersonal skills, fostering effective collaboration and teamwork. Considered a true team player.

Innovative Thinking: Willingness to innovate within data platforms and continuously seek out new data sources to enhance insights.

Relationship Building: Will be highly-skilled at coordinating and directing action across a wide stakeholder base, consisting of internal and external partners – e.g., in-house team, cross-functional disciplines, media agencies, search engines and technology service providers.

Leadership: Demonstrated ability to lead and mentor junior to mid-level colleagues, guiding their priorities and tasks effectively. Will need to acquire and retain high-performing talent.

Who You Are

• Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
• 7+ years of relevant affiliate marketing experience; retail category experience would be a valuable addition.
• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply; MBA is strongly preferred.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

• An inclusive, challenging, and refreshingly fun work environment
• Competitive pay and benefits rooted in principles of equity
• Performance incentives and annual merit review
• Merchandise discounts
• Health and Wellness Benefits across medical, dental, vision, and additional insurance
• Retirement Savings Plan with 401k match opportunity
• Employee Assistance Program (mental health counseling and legal/financial advice)
• Resources for continuous learning, career growth, and leadership development
• 8 paid holidays
• Paid Time Off (first year prorated depending on start date)
• Tuition reimbursement program
• Guild education benefit funds 100% of tuition, books, and fees in designated programs
• Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
• Empowerment and autonomy to perform impactful work with tangible results

About Macy’s

Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.

Bring your creativity, energy, and ideas to the Macy's team – Apply Today!

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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.