Manager, Brand Marketing

Reporting to the Sr. Manager, Brand Marketing, you will lead regional marketing efforts to increase sales and product usage, win new consumers, and build brand love. You will embody our commitment to giving a local face to our global brand by developing beverage marketing plans informed by consumer and product insights and coaching your team of specialists towards the best execution.

All the responsibilities we'll trust you with:

MARKETING AND COMMERCIALIZATION

Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs and local ATL campaign spend Build a local ‘360’ marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice Leverage national programming to increase sales in regional retail accounts Create custom retail programming in collaboration with Key Accounts and Product Marketing teams Oversee regional sampling and collegiate marketing programs that engage current and next generation consumers Collaborate with regional Sports, Culture, and Communications teams to improve outcome of brand programs Ensure all local brand/beverage efforts are implemented following national/global strategy and guidelines Develop appropriate and measurable marketing goals for the region Develop event barters and other custom programs in partnership with Sales teams Use insights to influence and support the dollar allocation and strategic focus of POS plans Lead all regional product launches, building plans within the region

LEADERSHIP

Manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region Develop an understanding of the Consumer Collecting program, team dynamics, and sampling goals Oversee regional execution of Student Marketeer program, ensuring we meet can goals and deliver excellent campus plans Hire and onboard a team of specialists Build targets and development plans, and establish team routines and ways of working

Your areas of knowledge and expertise that matter most for this role:

• Project management experience (delivering projects from brainstorming to execution)
• Experience presenting and facilitating trainings and meetings
• Collegiate marketing and sampling experience an advantage
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage
  
  

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.