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At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our focus is on driving growth and building lasting market impact for our clients.
Position Overview
As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing, implementing, and optimizing campaigns that drive lead generation, nurture prospects, and contribute to achieving our clients' revenue and growth objectives. This role demands a blend of strategic planning, tactical execution, and analytics capabilities to measure and drive success.
Key Responsibilities
Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for our clients
Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process
Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively
Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement
Create compelling content and messaging that resonates with target audiences and supports campaign objectives
Manage budgets and resources efficiently to maximize impact and achieve optimal results
Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep our strategies cutting-edge
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting
Proven track record of designing and executing successful demand generation campaigns
Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions
Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines
Proficiency in marketing automation and CRM tools (e.g., HubSpot)
Creative thinker with excellent communication and interpersonal skills
Ability to work collaboratively in a team environment as well as independently
Why Join SmarkLabs?
SmarkLabs is an agile team passionate about making a real impact for our clients. We offer a collaborative culture that values innovation, continuous learning, and professional growth. We believe in work-life balance and provide a supportive environment where you can thrive. If you're eager to lead demand generation efforts and drive significant results, we'd love to hear from you.
Typical interview process
Email interview
Video interview
2nd video interview
Interview assignment
Reference checking
Offer
Salary and benefits
Generous compensation package (salaried)
Health insurance with company contribution (medical, dental, vision, etc)
Paid vacation
Paid time off
The flexibility of working remotely
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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