Head of Demand Generation

My client is crafting a financial operating system tailored for fast-growing, ambitious companies. By integrating big data and GenAI, they're revolutionizing the stagnant ERP industry. Their team consists of experienced executives and top-tier engineers aiming to reshape the financial landscape.

They are seeking a versatile Head of Marketing to spearhead a comprehensive range of marketing activities, from demand generation to field marketing efforts. This role will be pivotal in enhancing brand presence and driving effective financial communication to targeted audiences.

Responsibilities and Impact

• Develop and execute comprehensive marketing strategies, focusing on value-driven campaigns and thought leadership.
• Own lead generation, ABM and performance marketing, managing digital advertising strategies to amplify brand engagement and increase conversions.
• Lead field marketing initiatives, including conferences and other industry events, to enhance brand visibility.
• Implement automation and analytical tools to measure marketing effectiveness, ensuring accountability and continual improvement.

REQUIREMENTS

• 5+ years of B2B SaaS marketing experience, ideally from a fintech or accounting background - a must
• A proactive attitude and eagerness to embrace continuous learning and adaptability in a fast-evolving business environment.
• Demonstrated success in crafting impactful, value-added content, particularly for social and ABM campaigns.
• Proven expertise in orchestrating and executing field marketing activities.
• Experience with building a marketing department from scratch.
• Robust analytical skills.

PREFERRED QUALIFICATIONS

• Background in fintech or accounting - a significant advantage.
• Experience from a SaaS company
• Creative experience in unconventional or “guerilla” marketing strategies, exploring innovative approaches beyond traditional methods.

BENEFITS

• A clear path to promotion for leadership and individual contributor roles.
• A hybrid working environment.
• Opportunities to attend conferences, take courses, and participate in other enriching activities for personal and professional growth.
• Semi-annual company retreats.
• WFH stipend