Director, NA Digital Marketing

Who You Are:

You are energetic, collaborative, have strong communication and are results-driven. You are a leader who thrives in a rapidly changing environment and have extensive digital marketing experience. You also have experience fostering a team culture of continuous improvement and innovation.

As our Director, Digital Marketing, you will lead the development and optimization of our digital strategy to drive business growth across all channels, including paid search, organic search, affiliate marketing, paid social, performance influencer, and display. You will collaborate with cross-functional teams to execute customer-centric initiatives that enhance acquisition, conversion, and retention. Your role will involve optimizing campaigns to maximize ROAS, exploring innovative marketing approaches, managing agency partnerships, and supporting retail-focused digital strategies.

What You’ll Do:

• Lead strategy and manage all digital marketing channels supporting ecommerce business and in-store initiatives ensuring campaigns are driving qualified traffic at an optimized ROAS. Channel responsibility includes: paid search, shopping, organic search, affiliate marketing, paid social, and display.
• Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts.
• Manage and optimize channels to hit sales targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new acquisition strategies and tactics
• Develop strategies and implementation plans for new program initiatives with a focus on a more personalized one-to-one customer relationship and specific customer journeys across multi touchpoints to lead customer-focused marketing initiatives designed to drive improved conversion and retention
• Mastery of leading ad industry tools & technologies and ability to partner internally to drive expert outcomes – required constant exploration of innovative approaches and opportunities
• Test and improve campaign creative, copy, and audience targeting/segmentation to ensure campaign optimization
• Analyze results of all campaigns, using learnings to optimize campaign performance and set future test plans, create and refine actionable audience targets and promotions. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership.
• Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.
• Manage external agency partners, conduct agency reviews and select agency partners as needed
• Support retail & outlet marketing teams with specific drive to store digital strategies and tactics
• Partner closely with cross-functional teams (CRM, Retail Marketing, Brand Marketing, Merchandising, Creative, etc.) to develop industry leading campaigns that lean into full funnel marketing strategies tied to clear measurement KPIs. Ensure proper messaging, timing and execution of campaigns across paid channels in alignment with site and retention marketing teams.
• Partner closely with the Brand Team to develop performance influencer campaigns that drive brand/product engagement, traffic, and sales.
• Lead and mentor team to consistently driving learning, growth, and innovative thinking.

You’ll Need to Have:

• Bachelor's degree required
• 8+ years of digital marketing experience for a brand with a heavy focus on paid search/paid social social/affiliate – strong performance (ROAS-focused) marketing experience required
• Retail industry experience required
• Proven ability to manage large multi-million-dollar budgets
• Strong analytical skills, comfortable using data to drive decision-making
• Solid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive business results
• Proven ability to effectively manage agency partners
• Hands-on experience working with: Adobe Analytics, Google AdWords, Affiliate marketing platforms and other relevant marketing systems

We’d Like to See:

• Ability to lead thinking and develop strategy but willing to be hands-on as needed
• Strong problem-solving skills, especially when dealing with ambiguity
• Excellent oral and written communication skills, strong interpersonal skills

MK Perks:

• Generous PTO & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo, and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program (seasonal in-office massages and more!)
• Commuter Benefits
• Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V