Director, Web Analytics
Responsibilities
- Implement Adobe Analytics and/or Google Analytics across multiple websites and platforms
- Analyze web traffic and site behavior to derive customer and business insights to support business decisions and deliver on the improved website experience
- Perform in-depth analysis by collecting and analyzing data such as website traffic, page views, and site visit durations across marketing channels/sources
- Build dashboards to measure, track and interpret website KPIs and identify deviations from objectives
- Maintain and support web data integrity; ensure that all jll.com analytical packages are correctly configured to provide robust metrics and insights
- Collaborate with data analytics team to develop reporting dashboards that track marketing KPIs and revenue attribution and build a deeper understanding of visitor behavior to optimize the conversion funnel
- Create and manage the tag implementation process end to end using GTM or Adobe Launch, coordinating tagging for new site content and functionality and tracking parameter implementations
- Proactively identify opportunities for segmentation and site analysis
- Manage measurement design, set up, and evaluation of A/B and multivariate testing
- Work with marketing and UX teams to A/B test alternative content and/or design concepts to drive web conversions
- Collaborate with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s sites
- Deep dive on customer journeys to extract insights on how the website and content is performing, and recommend testing or optimization opportunities
- Perform ad hoc analysis to answer strategic business questions
- Identify opportunities to teach stakeholders basic analytics to educate and empower users
- Must have a minimum of 5-7 years’ experience in marketing and 3+ years’ experience in web development and analytics in a B2B or real estate company (or similar agency experience)
- Experience with Google Analytics, Adobe Analytics, Google Tag Manager and Adobe Launch, certification a plus
- Experience in designing and authoring reports/dashboards using Looker/Google Data Studio or Adobe Analytics, Power BI, Tableau
- Strong analytical skills and in-depth understanding of B2B web metrics and KPIs
- Experience with various CMS/digital experience platforms such as Adobe Experience Manager and Wordpress
- Strong understanding of full marketing tech stack including marketing automation, chat/conversational AI and ABM systems
- Experience with conversion rate optimization (CRO) for websites and A/B tests.
- Competency working with Python and SQL
- Advanced Excel and PowerPoint skills
- Experience with Data Bricks and Azure a plus
- Experience with PowerBi or Tableau a plus
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Information Technology -
Industries
Real Estate
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