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The Senior Communications Manager will drive brand positioning and awareness for the La Colombe brand and portfolio of products among the national consumer audience. This communications team member will be responsible for establishing and driving a drumbeat of coverage for one of America’s most beloved coffee brands and all of its products and cafes.
Onsite requirement in Philadelphia 4 days week / 1 day remote
Responsibilities
Lead amplification of stories that drive awareness and consideration for La Colombe, across the country
Continually mine trends and consumer insights to spark earned media coverage for La Colombe
Live, breathe, and love pop culture in order to infuse timely consumer fads and trends into the La Colombe media strategy
Ship product samples to target media in conjunction with media outreach, relationship building, and active pitches
Provide real time, competitive updates on relevant industry/regulatory news to continually shape internal conversations and story mining
Take the lead on framing out pitches and proactively reaching out to media for product launches and placement
Constantly build consumer media relationships, driving affinity for La Colombe
Plan and execute end-to-end media campaigns
Be conversant in relevant influencers to ensure we are tapping into cultural voices to amplify the brand and various pitches
Ensure La Colombe positioning strategy and all messaging aligns with One Chobani values
Work, as needed, beyond La Colombe to advance the consumer profile of One Chobani, all its brands and products
Requirements
Bachelors Degree in Communications or related field preferred
5-8 years working experience, in executive / corporate communications in global, impact driven positions
Demonstrated creative excellence in thinking and earned media placements
Exceptional writing and storytelling skills, with existing consumer media relationships and knowledge
Proven ability to collaborate and work effectively with teams, colleagues, and agencies
Comfort and experience counseling and supporting business leaders
Excellent interpersonal and verbal skills, with a strong understanding of messaging, reputation management, and brand building
Effective project and time-management skills, with the ability to balance multiple projects simultaneously
Trustworthy and credible; high level of integrity and excellent sense of judgment
Ability to understand and bring diversity and inclusion into work
Strong people, influencing and relationship skills built in a complex, fast-paced environment
Onsite requirement in Philadelphia 4 days week / 1 day remote
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com and www.lacolombe.com , or follow us on Facebook , Twitter , Instagram and LinkedIn .
Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.
Compensation Range: $118,400.00 - $177,600.00, plus bonus.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Food and Beverage Manufacturing
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