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Location: Los Angeles OR New York, flexible remote - onsite content shooting may be required
Our client is a fitness influencer and entrepreneur with a very successful workout app to help people have fun at home workouts.
The Social Media Strategist will work with the Founders to design and implement a comprehensive social media strategy across brand and founder channels with the aims of driving revenue and building and scaling their community.
Responsibilities
Develop and implement overall social media strategy across key platforms, including but not limited to Instagram, TikTok, and YouTube.
Develop content for Instagram, TikTok, and YouTube.
Oversee the design of platform-specific and platform-optimized social content calendars, briefs, and assets
Collaborate with founder and other trainers to produce and repurpose content that is both aesthetic and commercial
Actively tell and expand upon the brand story while working with cross-functional teams to create content, build out editorial calendars, and drive customer engagement
Create, source, and plan timely content that engages current followers while reaching new target customers, including managing partnerships and giveaways
Build out and maintain a comprehensive content calendar that aligns with brand voice and company initiatives
Implement processes to review social data and analyze performance to measure and optimize content and campaigns
Stay up to date on social media trends and best practices
Own the strategy of community management across all social channels
Our Ideal Human
Passion for and curiosity about social media and social trends
Proven track record of building highly engaged communities across Instagram, TikTok, and YouTube
Superb multitasking and organizational skills and ability to focus on both details and big picture
High level of creativity balanced with strategic aptitude
Strong but adaptable visual aesthetic
Excellent written, verbal, and presentation skills
Comprehensive analytical skills, and ability to translate social media and marketing data into actionable insights
Ability to problem solve in a dynamic, fast-paced and collaborative work environment
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Wellness and Fitness Services
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