Director , Prospective Patient Marketing (DTC) - REMOTE OPTION

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

A career at Medtronic is like no other. We're purposeful. We're committed. We're driven by our Mission to alleviate pain, restore health, and extend life for millions of people worldwide.

This role has key stakeholders in Minneapolis, Minnesota but can be located anywhere inside the United States.

Medtronic is looking for an experienced prospective patient marketing leader with a successful track record of bringing strong, innovative, data-driven consumer marketing strategies to market, and expertise in building awareness, reputation, and trust with consumers in the healthcare space. This person will have experience taking consumer insights and turning them into end-to-end marketing and comms campaigns. Importantly, this leader understands how to showcase the impact of marketing campaign (ROI, brand lift, lead efficiency) to business leaders at all levels.

This role's cornerstone responsibilities include acting as a strategic advisor to direct-to-patient marketers and leaders within Medtronic’s core businesses (Operating Units or OU), orchestrating across an integrated corporate Global Communications and Corporate Marketing (GCCM) team to deliver against the identified opportunity, and overseeing all campaign activation details to ensure smooth, seamless integrated delivery—from initial strategy to optimization to final learnings.

Responsibilities

• Working with the Sr. Director or Prospective Patient Marketing and core business partners (OU partners) on evaluating whether a direct-to-consumer (DTC) campaign could be impactful for their businesses and the broader Medtronic brand, offering strategic consult and assisting in selling in programs to varying levels of leadership to secure funding.
• Leading and Delivering Cross-Functional Marketing Campaigns: Organize and lead an integrated cross-functional team to deliver DTC programs by:
• providing consulting and thought leadership to business partners to identify and articulate the opportunity at hand
• develop close working relationships with OU partners, serving as the first point of contact as strategy and activation progresses
• creating strategies for campaigns, including clearly defining the DTC goal, objective(s) and impact to deliver, in partnership with core business partners
• developing and applying audience and category/competitive insights to create the program and/or campaign strategy
• creating omnichannel marketing strategies
• developing creative and content strategies
• creating impactful branding for the product that also lifts Medtronic Masterbrand
• implementing measurement frameworks and creating meaningful results and benchmarks to scale
• managing program budgets, moving with speed and decisiveness to ensure campaign can deliver within financial calendar/constraints of business partners
• managing an inter-agency team (IAT) to articulate and activate the most impactful creative-led campaign (when the strategy calls for it)
  
• The primary program the Director will be immediately focused on is leading a brand equity campaign for a flagship Medtronic procedure.
• Building Direct-to-Consumer Marketing Capabilities: Collaborate with Sr. Director of Prospective Patient Marketing to identify best practices and streamline processes to scale DTC capabilities across the Corporate Marketing function, building momentum internally to accelerate adoption. Act creatively, resourcefully, and rapidly to solve a range of challenges, diving in where needed.
• This role currently does not have direct reports, but this role could develop into a people management role in the future as the DTC initiative scales over time.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field and 10 years of marketing experience, or an advanced degree and 8 years of marketing experience.
  
  
  

Nice to Have

• Proven Marketing Expertise: Over 10 years of developing consumer—ideally prospective patient—marketing strategies and executing paid, earned, owned, and shared integrated marketing campaigns, with a minimum of 5 years leading end-to-end, direct-to-patient marketing. Experience leading creative-led (or earned-first) campaigns and managing an inter-agency team (IAT).
• Brand-building: Proven track record of taking a new consumer product to market and building the brand through marketing.
• Strategic Acumen: Must have a proven track record of understanding a business problem, identifying a solution through marketing, and proving out the ROI of a campaign—all while understanding how to pivot when needed. Has experience working in a budget-constrained environment and understands how to find creative solutions.
• Problem Solver: Demonstrated strong strategic thinker and problem-solver showcasing an innate ability to synthesize complex, unstructured data from various sources into actionable and implementable recommendations.
• Relationship Builder: Ability to engage with and counsel senior-level decision-makers across the organization and deliver connective insights to assist operating units in driving alignment and execution of cross-company direct-to-patient initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
• Team Development and Leadership: Experience leading, coaching, and developing a team of direct reports. Someone who is a culture driver and will embody collaboration (no job too small mentality).
• Cross-Functional Leadership: Proven track record of successfully leading cross-functional initiatives, managing through influence, achieving measurable success, and thriving in a collaborative team environment.
• Innovative Experimentation Mindset: A "test and learn" mindset, using experimentation and leveraging data-driven insights to iterate and optimize marketing strategies.
• Autonomy and Self-Direction: Excels in an ambiguous environment, demonstrating autonomy and self-directed initiative, taking full ownership of outcomes.
  
  
  

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$172,000.00 - $258,000.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).This position is eligible for an annual long-term incentive plan.

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

About Medtronic

Medtronic benefits and compensation plans

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.

We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

At Medtronic, most positions are posted on our career site for 3-7 days.