Director of Marketing
- Lead and direct all aspects of the company’s marketing and brand development
- Develop and execute comprehensive marketing plans for MIXT, Split, catering programs, and new lines of business (we are very entrepreneurial and always creating)
- Manage all marketing facets: digital channels, digital advertising, email, social media, messaging and story development, copywriting, website design, public relations, in-store experience, partnerships and collaborations, guest loyalty, and other areas to be determined by you
- Lead all aspects of new restaurant marketing: in-store, opening buzz and awareness creation, long-term field marketing programs specific to the location, and activities to drive sales to the restaurants as needed
- Critically analyze and report on the impact of each marketing channel
- Lead design and development of digital and physical marketing materials and collateral
- Build a high-functioning marketing team: recruit, onboard, and manage all marketing team members (team to grow as needed)
- Thoroughly understand our customers and what resonates with him/her/them and share any learnings or perspectives with the team
- Seek and explore opportunities to attract more customers and grow our brands
- Embrace the entrepreneurial culture internally with team members and externally with vendors and partners; take risks and learn
- Champion consistent application of our vision, values, culture, and operating principles
- Consistently achieve/exceed both short and long-term company financial objectives by responsibly growing restaurant sales through awareness and increased guest visits
- Provide leadership to direct reports with a hands-on approach, and ensure effective engagement to reinforce a culture of collaboration, trust, and open communication
- Create an environment that provides direction and promotes continuous learning and development, with the ability to nurture and retain valued team members
- Anticipate industry trends and continually evaluate the company’s strengths, weaknesses, opportunities, and threats to help improve overall company performance
- Actively update the executive team and board of directors, manage an annual marketing budget, and help to set overall company strategy
- BA/BS degree
- 10+ years of experience in marketing for a consumer brand (ideally DTC healthy lifestyle or food)
- Deep passion for food and healthy lifestyle
- Ability to thrive in a fast-paced, rapidly changing, “get it done” environment
- Highly organized and willing to learn, be curious, and open to new challenges
- Ability to work at both strategic and tactical levels – a hands-on, team player
- Data-driven decision maker who can perform analyses that deliver actionable insights
- Outstanding attention to detail from start to finish
- Ability to bring creative ideas to the table and strong design aesthetic
- Good judgment, versatility, flexibility, and a strong work ethic
- Start-up vibe
- Hustle
- Constant evolution
- Good people
- Obsession
- Risk. Pivot. Innovate. Grow.
- Challenge and reward
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Restaurants
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