Social Media Marketing Manager

This is a contract position

As a Paid Social Media Manager, you'll play a pivotal role in driving the success of Gap brands on social media platforms. You'll be responsible for managing day-to-day creative trafficking, briefing assets, and ensuring that all ads are launched effectively and in alignment with best practices.

Key Responsibilities:

• Creative Trafficking: Manage the daily workflow of paid social creative assets, ensuring consistency and accuracy.
• Asset Briefing: Brief paid social assets monthly, adapting requirements based on performance and industry trends.
• Collaboration: Liaise with media agencies and creative teams to ensure timely launch of ads and adherence to best practices.
• Workflow Management: Oversee workflows with creative and production teams to meet agency SLAs.
• Innovation: Conduct research and identify innovative opportunities and best practices to elevate Gap Inc.'s brands.
• Budgeting: Collaborate with senior managers on monthly budget and performance forecasting.
• Reporting: Standardize social reporting and provide weekly insights across Gap Inc. brands.
• Process Improvement: Drive continuous improvement in creative workflows by staying updated on platform best practices and industry trends.
• Insights Sharing: Support the Director in sharing paid social insights for the Gap Inc. portfolio.

Qualifications:

• 4+ years of marketing experience with a focus on paid social media.
• Proven experience in planning and executing successful paid social media campaigns.
• In-depth knowledge of paid social channels, creative best practices, and industry trends.
• Experience working in a complex, matrixed organization and collaborating cross-functionally.
• Excellent communication and interpersonal skills.
• Entrepreneurial spirit with the ability to work through ambiguity and drive innovation.